OR Rocks to Showcase Photography, Art, Film and Music

“OR Rocks!,” an initiative showcasing photography, art, green living, film and music at the annual outdoor industry trade show, will return to Summer Market 2011, Aug. 4-7, in Salt Lake City. The OR show lineup will include the first ever Outdoor Photo Ex

Garmont to Move North American HQ to Portland

Garmont North America is moving its its North American headquarters across the country to Portland, OR from Williston, VT to take advantage of the West Coast city's deep pool of outdoor and athletic footwear and apparel design, sourcing, marketing an

Yakima Hires Parisi As Director, Global Marketing

Yakima named industry veteran Bobbie Parisi as director, global marketing, effective immediately. She will oversee all aspects of marketing including digital, retailer communications, branding integration, public relations, grass root events and strategic

Descente Vows to Keep Bike Brand Alive in North America

Descente North America, a wholly owned subsidiary of Osaka, Japan based Descente Ltd., today announced that they are planning for the continuation of the cycle brand in the North American market in the wake of licensee Veltec's decision to cease oper

Interbike to Feature Min-Velodrome

Celebrating urban, fixed and track bike culture, Interbike is installing Portland Design Works' Circulus, a 132-foot circumference (40.2m), 45-degree wooden mini-velodrome inside the Sands Expo and Convention Center…

Garmin Closes Navigon Deal

Garmin Ltd. has completed the acquisition of Navigon AG, a privately-held navigation provider headquartered in Hamburg, Germany…

Sweden’s Hestra Beefs Up Colorado Marcomm Team

Hestra, a Swedish maker of of gloves for skiing, cycling, outdoor recreation and leisure, has hired a marketing and communications firm and a lifestyle marketing manager to manage the company’s public relations and communications strategy, online ma