Yogasmoga plans to open five new retail locations along both U.S. coasts in time for the holidays…
Author: Charlie Lunan
Peak Performance Grows Revenue 2.5 Percent
Peak Performance, Scandinavia's largest technical sports and fashion wear brand, generated revenue of DKK 953m ($154 mm) in the fiscal year ended June 30, up 2.5 percent from the prior fiscal year, or 4.1 percent in currency-neutral terms…
Sports Specialists Ltd Names New President
Sports Specialists Ltd. (SSL) named Scott Ford as its next president. Ford, a hardgoods buyer for Cole Sport, will step into the role September 27 to replace retiring President Steve Rogers, who will transition to a part-time consulting role…
Performance Sports Girds for Proxy Fight
Performance Sports Group Ltd. disclosed Tuesday that investor Walter Graeme Roustan was seeking election to its board of directors after being rejected…
Backbone Media Lands Vista Outdoor Account
Vista Outdoor Inc. appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public relations outreach…
FTC Sends Greenwashing Letters
The Federal Trade Commission has sent warning letters to five providers of environmental certification seals and 32 businesses using those seals, alerting them to the agency’s concerns that the seals could be considered deceptive…
Snowsports Industries America Kicks Off Training Initiative
SnowSports Industries America officially launched Industry + Intelligence 365 to connect members, retailers, reps, and industry organizations through shared snow sports content…
Panama Jack Expands License to Add Fishing Apparel, Body Boards, and More
Panama Jack expanded its licensing agreement with Gulf Coast Panama Jack Inc to include fishing apparel, body boards, beach chairs, umbrellas and cabanas, beach towels and blankets, neoprene coasters and volleyballs…
EORA Elects New Board Members
Eastern Outdoor Reps Association (EORA) elected Michael Schmidt to his third consecutive term as association president, three new members to its board of directors and three new regional vice presidents…
Lifestraw Selects Outside Media as PR Firm
LifeStraw, which produces water filtration systems for public health and outdoor use, has selected Outside Media as its public relations and marketing agency…
Cycling and Public Transport Advocates Unite in Europe
The European Cyclists’ Federation and International Association of Public Transport joined forces to double the shares of trips cycling and public transport carry in Europe by 2025…
Trew Gear Raises $1.6 Million in Capital
Trew Gear, a backcountry ski apparel brand, has raised $1.6 million in capital to expand its product line, staff, and direct-to-consumer operations, the Portland Business Journal reported…
Sport 2000 International Adds Nordic Chains
Team Sportia Ab of Sweden and its majority owner SGN Sportia of Finland have joined Sport 2000 International, greatly extending the reach of Europe's second largest buying group in the Nordic countries…
Sun Diego Boardshops to Host SurfAid Reception
Sun Diego Boardshops will host a reception Thursday for SurAid Founder Dr. Dave Jenkins at its store in Carlsbad in partnership with SD Sport Innovators….
EORA’s Killington Show Draws 55 Cycling Lines
Eastern Outdoor Reps Association reported steady attendance at its August trade shows in Greenville, SC, and Killington, VT, where cycling brands displayed more than 55 product lines…
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