Volkswagen of America, Inc. has signed on as title sponsor of the Sea Otter Classic, North America's largest cycling festival. The event, which takes place April 19-22 at Laguna Seca Recreation Area near Monterey, CA, is now the Volkswagen Sea Otter
Author: Charlie Lunan
Garmin to Face Intense Competition in Sports and Fitness Category
Garmin will face much more competition in the market for wearable sports and fitness activity sensors in coming years as a new generation of devices collect and automatically share data online, according to a new research study. Competition from athletic
Yakima Makes Two Marketing Hires
Yakima has hired Ashley Williams as marketing manager, and Jenna Fallon as digital & e-commerce manager…
Native and Costa Power A.T. Cross Sales in Q4
A.T. Cross Company said sales at its Cross Optical Group (COG), which owns the Costa and Native sunglass brands, reached $12.8 million in the fourth quarter ended Dec. 31, 2011, a 12.0 percent increase compared to last year. COG sales grew 19.8 percent to
Polarmax and AYG Choose Shopatron for Online Sales
Polarmax Technical Baselayers and AYG 365’s Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers…
JJB Sports Plc Comps Decline Slows as Margins Improve
JJB Sports Plc, which operates more than 200 sporting goods stores in the United Kingdom and Ireland, said comp store sales continued to decline at a slower rate in the month ended Jan. 29 and fell 7.6 percent in the second half ended during that period,
The North Face and Patagonia Reevaluate Down Supply
The North Face and Patagonia are looking for alternative suppliers of down feathers after being targeted by animal rights activists for buying from a California company that sources feathers from force-fed geese in Hungary, The Telegraph of London has rep
Texas Retailer Launches Rack Specialty Store Concept
MSP Holdings, LLC, parent company of Austin Canoe and Kayak’s (ACK), has launched www.RackBoys.com in conjunction with the unveiling of the Rack Boys store-within-a-store concept in Austin, Houston and San Marcos, Texas. Rack Boys offers…
Triathlon America Offers Retailer Certifications
Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, is offering a first-of-its-kind certification program for triathlon specialty retail stores. The Triathlon America Certified Retailer program is de
RECALL: 10,500 Fuji Saratoga Women’s Cruisers
Advanced Sports Inc. of Philadelphia is working with the U.S. Consumer Product Safety Commission to recall about 10,500 units of the Fuji Saratoga women’s bicycle because the cruiser’s frame can break in the center of the down tube during use
North Cove Outfitters Liquidating
North Cove Outfitters is closing its doors after 24 years in business in Old Saybrook, CT…
REI Reassigns Two Top Executives
REI shuffled two top executives by naming Angela Owen senior vice president of marketing and replacing her with Lee Fromson in the SVP of merchandising position. REI's sale grew 54 percent in the five years Owen headed buying for the co-ops 122 store
OIA Names Corporate Responsibility Manager
Outdoor Industry Association (OIA) said Stephanie Bennett will join its staff as corporate responsibility manager in April after earning a master's degree. A former planning manager at K2, Bennett has experience working with multiple facilities and b
Pro Mountain Guides to Contribute to Crowdsourced Product Review Site
Tribevine.com has signed a tentaitive agreement with the International Federation of Mountain Guide Associations (IFMGA) in a bid to get pro mountain guides to contribute content to its sites, which crowdsources product reviews…
PR Vets Partner, Sign up Two New Clients
What's UP Public Relations and SOAR Communications have partnered to share assets and abilities to best serve new clients, including the new accounts of Scandinavian apparel-maker Bergans of Norway and startup premium sport trailer manufacturer Road