Polarmax Technical Baselayers and AYG 365’s Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers.


“This was the last piece in our commerce puzzle, and now it’s complete,” said Roger Maxey, National Sales Director for Polarmax and AYG. “Creating greater product availability without devaluing our retail partners was an important hurdle for us, and Shopatron is the perfect solution. It creates a win-win-win solution for the manufacturer, consumer and retailer.”


Allowing for products to be picked from one of multiple locations, orders have been coming in from the first day of integration, making Shopatron a valuable resource from the beginning.


Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG 365’s branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A.