Yakima assured its authorized dealers Thursday that it was working with an international distributor to halt sales of two unauthorized Yakima SKUs by Costco Wholesale Corp. Costco sourced the products through one of Yakima's international distributor
Author: Charlie Lunan
The North Face, Outdoor Industry Association Launch Campus Challenge
Outdoor Nation, the signature program of the Outdoor Foundation, in partnership with The North Face, is launching the first-ever Outdoor Nation Campus Challenge – working with colleges and universities across America to get more young people outside and a
OIA Opens Registration for Capitol Summit
Outdoor Industry Association announced registration is now open for the 21st annual Capitol Summit on April 8-9, 2014. The event brings together outdoor industry executives in Washington, D.C. to represent their businesses and to lobby members of Congress
Howler Brothers Names Wittenbraker CMO
Howler Brothers, an outdoor apparel startup in Austin, Texas, has named former Yeti Cooler marketing chief Rick Wittenbraker as its chief marketing officer…
Illinois Skier Wins Industry’s Ambassador of the Year Contest
Scott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is designed to encourage current skiers and snowboarders to help newcomers sign up for lessons from professional instructors
EOG Names First CSR and Sustainability Manager
The European Outdoor Group (EOG) has strengthened its team with the appointment of a CSR and sustainability manager. Pamela Ravasio has joined the EOG in this new role and brings 15 years of business experience, including nine years of major involvement
Scotiabank Survey Shows Canadian Parents to Cut Spending on Hockey
While 65 percent of hockey parents polled in Canada say organized minor hockey is affordable, 35 percent feel it isn't, often because of travel expenses, according to a survey commissioned by Scotiabank, one of the country's biggest supporters o
Fits Gets Official Status at Vail Valley Foundation Events
Fits has partnered with the Vail Valley Foundation (VVF) to secure the title of the Official Sock for the GoPro Mountain Games, Birds of Prey World Cup Ski Race, USA Pro Cycling Challenge, American Ski Classic, and Vail’s popular Bud Light Hot Summe
Outdoor Brands Dominate Adweek List
Outdoor specialty brands took a third of the spots in a short list of brands that still offer lifetime warranties. The short list was published as a sidebar to the cover story for the March 17 edition of the newspaper titled “For Some Retail Brands, Lifet
FTC Publishes Final Amendments to Textile Labeling Rules
The Federal Trade Commission has issued final amendments to its Textile Labeling Rules, which sets the standard for what information manufacturer must print on apparel labels to describe a garment's fiber content, country-of-origin…
Bell Bike Helmets and IMBA Name Finalists for $100K in Grants
Bell Bike Helmets and the International Mountain Bicycling Association (IMBA) have announced the 12 finalists for the 2014 Bell Built Grants: $100,000 in technical assistance money put up by Bell for three bike projects to be built in 2014 by IMBA Trail S
Trek Says 700 Dealers Have Joined Game Changers Advocacy Program
Trek Bicycle said that 700 Trek retailers have joined Trek's advocacy program as Game Changers, which means they will generously match the parent company’s $10 donation to IMBA's Trail Building Fund on every full-suspension bike sale. Trek
Ski Vermont Predicts Long Spring Season
Shred long and prosper. That’s what skiers and riders will do in Vermont after winter storm Vulcan dumped up to two feet of snow on the Green Mountains last week, according to Ski Vermont. Several resorts in the state say the snow may enable them to
Jarden Corp. Closes Convertible Notes Sale
Jarden Corp. borrowed $673 million at just 1.125 percent by closing on a convertible note sale. The company, which owns more than two dozen sporting goods brands including The Coleman Co., Marmot, and Rawlings, said it has the right to convert the notes t
Adidas Supervisory Board Nominates Two Women
For the first time, Adidas Ag’s supervisory board has nominated two women to stand for election during the company’s annual general meeting on May 8, 2014…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal