Patagonia Backs Wilderness Act Media Campaign

Patagonia is among the sponsors supporting We Are The Wild, an ongoing, integrated, celebrity-fueled media campaign launched Wednesday, Sept. 10 by the Wilderness Society to raise awareness of and appreciation for what the bill has achieved and what it me

SIA Releases 2014 Snow Sports Market Intelligence Report

SnowSports Industries America (SIA) released the 2014 Snow Sports Market Intelligence Report Wednesday. The report reviews the ups and downs of the record-breaking $3.6 billion 2013/2014 season that included severe drought in the Sierras, polar vortex eve

Johnson Outdoors Adds Heavyweights to Board of Directors

Johnson Outdoors Inc. expanded it board of directors to eight to accommodate two heavy hitters. The Racine, WI owner of Eureka!, Humminbird, Jet Boil, Minn Kota, Necky, Old Town, and SCUBAPro, appointed former Patagonia CEO Casey Sheahan and Katherine Bu

POC Adds Four More U.S. Sales Reps

POC, the Swedish company that is branching into road bicycling helmets, apparel and other new categories with the backing of parent company Black Diamond Inc., has added four new independent sales representatives to its rapidly growing U.S. sales force…

Icebreaker Names Brian Mecham US General Manager

Icebreaker named Brian Mecham, former vice president of sales for Black Diamond Equipment, as its U.S. general manager, where he is responsible for overseeing wholesale, retail and eCommerce sales; and the supporting operations and customer service teams.