Atlas Snow-Shoe Company has expanded its race team to include the new Atlas Adventure Team, which will include brand enthusiasts from both U.S. outdoor and snow sports industries in 2015…
Author: Charlie Lunan
Revo Ski Goggles to Hit Market in Fall 2015
B. Robinson Optical, Inc. will launch Revo's first ski goggle collection next fall featuring the brand's light management lenses at specialty boutiques and sport retailers nationwide as well as at Revo.com…
The Faction Collective Bulks up Sales Team in Wake of Roxy Deal
The Faction Collective’s has completed a major expansion the sales force at its newly-launched Full Stack Supply Co. division, which manages design and distribution of its Faction Skis & Apparel as well as Roxy Skis…
Quiksilver Closes Sales of Surfdome
Quiksilver, Inc. has completed the sale of its majority ownership interest in Surfdome, an online retailer of action sports products, to SurfStitch Group, an Australian based online retailer of action sports products…
Hillsound Adds Sagar Outdoor to Sales Force
Hillsound Equipment has added Dick Sagara of Sagara Outdoor Products to represent its line of winter and fishing traction products to dealers in the Northwestern United States…
Cannondale and GT End Collaboration with Denk Engineering
Cycling Sports Group has ended a six-year collaboration with Denk Engineering GmbH, which had helped the group design its Cannondale and GT bikes, saying it now has adequate resources in-house…
OARS Reports Record Sales of Grand Canyon Raft Trips
O.A.R.S., the award-winning whitewater rafting and adventure travel outfitter, reports that they began to accept advance reservations for 2016 Grand Canyon rafting adventures in late November 2014 and the company has seen a record number of bookings place
People for Bikes Names Nation’s Best New Protected Bike Lanes
People for Bikes released its second annual list of America's Best New Bike Lanes as well as an updated tally of those planned or under construction…
Icebug Names National Sales Manager
Icebug USA has appointed Ward Collins as its first national sales and key project manager to keep pace with the growth in the US market…
Private Equity Firms Close on Purchase of Varsity Brands
Charlesbank Capital Partners and Partners Group closed Monday, Dec. 15 on their acquisition of Varsity Brands…
Transportation Group Approves 1,253 Miles of U.S. Bicycle Routes
The American Association of State Highway and Transportation Officials (AASHTO) has approved 1,253 miles of new U.S. Bicycle Routes (USBRs), according to the Adventure Cycling Association, which has been working with the standards setting body since 2005
Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics …
Sunski Hires JAM Media Collective
Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…
SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show…
L.L.Bean Ups Annual Charitable Giving
L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…
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