SnowSports Industries America (SIA) released an updated
list of free educational opportunities available to registered Snow Show
Attendees during the upcoming 2015 SIA Snow Show, which runs Jan.
29 – Feb. 1 at Denvers Colorado Convention Center.

Scheduled seminars, clinics, keynote speakers and roundtables will
present a wide range of topics focusing on marketing, research, production,
trends and sales. Each session will provide actionable tools for snow
sports-focused businesses, staff and branding. With social media at a
forefront, several clinics will address how to engage with the online consumer.

Educational sessions will begin the day before the Snow Show during
SIAs first-ever Industry + Intelligence
(Wed, Jan 28). The industry-only event will kick-off with the popular Product
Category Research Seminars presented by SIAs Director of Research, Kelly
Davis. Industry + Intelligence will also include two renowned keynote speakers; top ranked US adaptive
snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic
Bronze Medalist, Amy Purdy as well as author/motivational speaker, Brad
Montgomery, who will present Happiness Improves Bottom Line Performance
during a lunchtime keynote. A complete list of educational sessions at IIndustry + Intelligence can be found at:

With the addition of INDUSTRY + INTELLIGENCE and sessions
throughout the Show, weve found experts that can help the industry succeed
within all aspects of the snow sports community – from sales/marketing to
design and human resources, commented Maggie Bittner, SIAs
Associate Director Events & Education.

Seminars, clinics, roundtables and keynote speakers are free to all
registered Show attendees and held onsite within the Colorado Convention

Seminar details including topics, presenters, dates and times can
be found at:

SIA Snow Show Seminar Titles (As of 12/16/14):

Snow Show Seminar Titles (As of 12/16/14):

  • #KnowYourPark – risks and rewards of skiing and
    riding terrain parks
  • 98% Failure Rate – Fixing the E-Commerce Sales Leak
  • Beyond The Basics: Advanced Digital Marketing to
    Drive Your ROI
  • Brand Storification: Telling an Authentic Brand
    Story in the Digital Space
  • Business of the Backcountry
  • Confused about Durable Water Repellents?
  • Converting web traffic into customers.
  • CORIZONTAL – How to Make Your Brand Authentic to a
    Core Audience and Accessible to the Masses
  • Digital Commerce and the Future of Shopping Guide to
    Understanding payments, How to prevent a data breach, EMV & PCI
  • Digital Strategy: trends/tools to grow your business
  • Displays on a budget: Simple DIY ideas
  • Enhancing Your B2B Sales Process Online
  • Fitting Rental Boots (Ski/Snowboard): The 5-Minute
    Miracle – Industry Power Panel
  • Geomarketing Changes Everything For Small Retailers
    Trying To Figure Out Ecommerce
  • Getting Started: Digital Marketing Made Easy For
    Small Business
  • How focused digital content (or content marketing)
    can engage consumers and drive sales
  • How Learn to Ski & Snowboard Month/Bring a Friend
    Can Help Generate New Customers
  • How to Wear It: A Live Styling Session by Our
    Industry Experts
  • Improving Your Blogging Power
  • Meet the Press: How to stand out and secure earned
    media coverage
  • Optimizing your Site for Commerce: How to Know Your
    Customers Better and Increase Your Revenue Per Visitor
  • Outside-In Planning: Tools and Techniques for
    Strategic Product Line Planning
  • Picking the Right Line With Your Intellectual
    Property Strategy
  • Protecting Your Business in Years Without Snowfall
  • Resort to the Backcountry: Being Safe and Responsible
    In and Out of Bounds
  • Tapping into the Chinese Opportunity
  • The Wealthy Retailer Self Assessment
  • The Wealthy Retailers secrets to Cash-flow &
  • Tools for the Fuzzy Front End of Product Development
  • Tracking Your Customers
  • Why, When & How to Develop an IP Strategy
    Appropriate for Your Business
  • Working Capital Strategies: Grow on the Snow