SnowSports Industries America (SIA) released an updated
list of free educational opportunities available to registered Snow Show
Attendees during the upcoming 2015 SIA Snow Show, which runs Jan.
29 – Feb. 1 at Denvers Colorado Convention Center.

Scheduled seminars, clinics, keynote speakers and roundtables will
present a wide range of topics focusing on marketing, research, production,
trends and sales. Each session will provide actionable tools for snow
sports-focused businesses, staff and branding. With social media at a
forefront, several clinics will address how to engage with the online consumer.

Educational sessions will begin the day before the Snow Show during
SIAs first-ever Industry + Intelligence
(Wed, Jan 28). The industry-only event will kick-off with the popular Product
Category Research Seminars presented by SIAs Director of Research, Kelly
Davis. Industry + Intelligence will also include two renowned keynote speakers; top ranked US adaptive
snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic
Bronze Medalist, Amy Purdy as well as author/motivational speaker, Brad
Montgomery, who will present Happiness Improves Bottom Line Performance
during a lunchtime keynote. A complete list of educational sessions at IIndustry + Intelligence can be found at: SIAsnowshow.com/jan28.

With the addition of INDUSTRY + INTELLIGENCE and sessions
throughout the Show, weve found experts that can help the industry succeed
within all aspects of the snow sports community – from sales/marketing to
design and human resources, commented Maggie Bittner, SIAs
Associate Director Events & Education.

Seminars, clinics, roundtables and keynote speakers are free to all
registered Show attendees and held onsite within the Colorado Convention
Center. 

Seminar details including topics, presenters, dates and times can
be found at: SIAsnowshow.com/seminars.

SIA Snow Show Seminar Titles (As of 12/16/14):

SIA
Snow Show Seminar Titles (As of 12/16/14):

  • #KnowYourPark – risks and rewards of skiing and
    riding terrain parks
  • 98% Failure Rate – Fixing the E-Commerce Sales Leak
  • Beyond The Basics: Advanced Digital Marketing to
    Drive Your ROI
  • Brand Storification: Telling an Authentic Brand
    Story in the Digital Space
  • Business of the Backcountry
  • Confused about Durable Water Repellents?
  • Converting web traffic into customers.
  • CORIZONTAL – How to Make Your Brand Authentic to a
    Core Audience and Accessible to the Masses
  • Digital Commerce and the Future of Shopping Guide to
    Understanding payments, How to prevent a data breach, EMV & PCI
    Compliance
  • Digital Strategy: trends/tools to grow your business
  • Displays on a budget: Simple DIY ideas
  • Enhancing Your B2B Sales Process Online
  • Fitting Rental Boots (Ski/Snowboard): The 5-Minute
    Miracle – Industry Power Panel
  • Geomarketing Changes Everything For Small Retailers
    Trying To Figure Out Ecommerce
  • Getting Started: Digital Marketing Made Easy For
    Small Business
  • How focused digital content (or content marketing)
    can engage consumers and drive sales
  • How Learn to Ski & Snowboard Month/Bring a Friend
    Can Help Generate New Customers
  • How to Wear It: A Live Styling Session by Our
    Industry Experts
  • Improving Your Blogging Power
  • Meet the Press: How to stand out and secure earned
    media coverage
  • Optimizing your Site for Commerce: How to Know Your
    Customers Better and Increase Your Revenue Per Visitor
  • Outside-In Planning: Tools and Techniques for
    Strategic Product Line Planning
  • Picking the Right Line With Your Intellectual
    Property Strategy
  • Protecting Your Business in Years Without Snowfall
  • Resort to the Backcountry: Being Safe and Responsible
    In and Out of Bounds
  • Tapping into the Chinese Opportunity
  • The Wealthy Retailer Self Assessment
  • The Wealthy Retailers secrets to Cash-flow &
    Profit
  • Tools for the Fuzzy Front End of Product Development
  • Tracking Your Customers
  • Why, When & How to Develop an IP Strategy
    Appropriate for Your Business
  • Working Capital Strategies: Grow on the Snow

Archives

Categories