People who purchase a reusable water bottle typically use and dispose of 107 fewer disposable plastic water bottles in the first year alone, reports Polar Bottle…
Author: Charlie Lunan
RECALL: 300 Ertlrenz Ski Boot Heat Liners
Gorsuch Ltd. Of Avon CO is recalling about 300 Ertlrenz ski boot liners because they can overheat when charging, posing a fire hazard…
RECALL: Trek Recalls Nearly 1 Million Bikes
Trek Bicycle is recalling nearly 1 million bikes sold since 1999 following reports of three injuries, including one which resulted in quadriplegia, according to the Consumer Products Safety Commission (CPSC). Trek attributed the injuries to improper use o
Backyard Collective Heads for Oakland, CA
The Conservation Alliance will hold its second Backyard Collective event of 2015 on Thursday, April 23, in Oakland, Calif. The Conservation Alliance is teaming up with Save The Bay to organize a day of wetland restoration at Martin Luther King Jr. Shoreli
Late Snows Augur Well for Colorado Rafting Outfitters
The combination of Colorado’s recent late-season snowfall with even more moisture predicted for this week is setting the stage for a successful rafting season in the state…
Mt. Baker Freezes Prices to Lure Back Season Pass Holders
Mt. Baker Ski Area is freezing season pass prices for the third straight season following what management said was the toughest season in their 50-year career…
REI Begins Search for Next Marketing Leader
REI, America’s largest consumer co-op and specialty outdoor retailer, has initiated a search for its next marketing leader following the departure last month of Annie Zipfel…
Osmo Names JAM Media Collective as PR Agency of Record
Osmo, a Fairfax, CA-based maker of hydration and protein products formulated for female athletes, has retained JAM Media Collective as its public relations agency of record…
Outdoor Voices Lands $1 Million in Seed Capital
Outdoor Voices, an active outdoor apparel company started in 2012, has raised $1.1 million in seed funding from General Catalyst Partners, Collaborative Fund, Red Sea Ventures, SWTLF Ventures, and Burch Creative Capital…
The North Face Sets Ambitious Polyester Recycling Goal
The North Face expects all its polyester fabric, which accounts for 80 percent of the material used in its apparel, to be made from recycled content by 2016 and expects all its down products to use Responsible Down Standard-certified down by 2017, accordi
Hydro Flask Names Eight More Hires
Hydro Flask disclosed eight hires made since the beginning of the year to bolster its marketing, product, operations and human resources departments and meet growing demand for its insulated stainless steel flasks…
PulseOn Makes Red Herring’s Top 100 List in Europe
PulseOn was selected as a winner in Red Herring’s Top 100 private technology companies in Europe for its optical sensor technology, which eliminates the need for recreational athletes to wear chest straps to monitor their heart rate during exercise.
A Little Spandex Helps Mountain Khakis Snap Its Stretch Goals
When sales of Mountain Khakis new Camber pants with stretch twill took off last fall, President Ross Saldarini figured he could stretch his goals for the apparel brand in 2015. So he told his teams in Charlotte, NC and Jackson Hole, WY to plan for 25 perc
Cabela’s Campaign Urges Americans to Disconnect and Get Outdoors
Cabela’s partnered with country singer Justin Moore to launch Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices for a day to enjoy outdoor activities while reconnecting with themselves, family and friends…
Honey Stinger Adds Marketing, Inside Sales Staff
Honey Stinger announced Sara Tlamka will assume the role of marketing specialist and Cody Clark has accepted the position of inside sales representative for the outdoor and ski categories…
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