Patagonia has hired Dean Carter as Vice President for Human Resources and Shared Services…
Author: Charlie Lunan
2014-15 Ski Visits Decline to 16-Year Low
Visits to U.S. ski and snowboarding resorts fell to their lowest level in 16 years this past season, according to preliminary estimates from the National Ski Areas Association…
Moots Promotes Boucher to President’s Role
Moots Cycles has named Butch Boucher, a 19-year veteran of the company, as its new President. Boucher will oversee all aspects of the company including strategic planning, product development, operations, finance, marketing and sales…
Hydro Flask CEO Named Finalist for EY Entrepreneur Award
Hydro Flask CEO Scott Allan is a finalist for the EY Entrepreneur Of The Year 2015 Award in the Pacific Northwest Region…
Luxottica Integrating Oakley in Quest for Greater Growth
Luxottica Group S.p.A. has merged Oakley's wholesale operations with its own in the United States and Europe and hired new executives to double the brand's apparel and retail revenues in the next three years, the company's new CEO tandem di
Sierra Trading Post Doubling Size of Fulfillment Center
Sierra Trading Post (STP) has broken ground on a 350,000-square-foot addition to its fulfillment center in Cheyenne, WY that could signal more aggressive expansion…
Backbone Media Names Editor and Content Director
Backbone Media named a long-time editor of Skiing Magazine as its first Editor and Content Director to help its clients in the active lifestyle and tourism industry build authentic stories that resonate with their…
Skullcandy Says Currency Depreciation, Port Congestion Offset Q1 Growth
Skullcandy Inc. reported net sales in the first quarter of 2015 increased 18 percent, but currency depreciation and increased air-freight and warehousing expenses cut gross margins…
Saxx Underwear Names New Marketing Director
Saxx Underwear Co. has hired Adam Greene as its Marketing Director, effective immediately…
Brooks-Range Hires West Coast Rep
Brooks-Range Mountaineering has hired John Clausen of Integration Sports Mar..
Osprey to Match Donations to dZi Foundation’s Earthquake Relief Fund
Osprey Packs announced it will match contributions to the dZi Foundation to help raise funds to help Nepal’s most remote communities recover from the recent, devastating earthquake…
Struktur Conference Kicks off Wednesday in Portland
XRD Technology, which makes premium flexible and repeated impact protection materials, is serving as title sponsor for the second annual Struktur conference, which caters to designers of products for the active and outdoor recreation markets, kicking off
Lululemon’s Q1 Comp Sales Rise 8 Percent
Lululemon Athletica Inc. reported net revenue grew 16 percent to $602.5 million in the fourth quarter ended Feb. 1 thanks to an 8 percent increase in comparable sales, including direct-to-consumer sales, in currency-neutral terms…
Giant Launches Momentum Lifestyle Bikes
Giant officially launched its Momentum brand of neighborhood bikes that sell for an average retail price of just $425 Monday in a major initiative aimed at helping its dealers become more relevant to less affluent consumers…

REI Donates $100,000 to Green Lane Project
Specialty outdoor retailer REI (Recreational Equipment, Inc.) has awarded $100,000 to PeopleForBikes to expand its Green Lane Project, which helps U.S. cities build better bike lanes to create safer streets and better communities…