Author: Chris Ann Goddard

Nite Ize expanded its Radiant illumination line the Radiant Rechargeable ShineLine which uses fiber optic and LED technology. With integrated Gear Ties for mounting and “pass-through power” technology for extended power options, the ShineLine expands Nite Ize’s line of illumination and will be available at retail in mid-February. “With the rise in outdoor activities, there is a […]

Nite Ize launches the Steelie Squeeze Clamp, available in Dash, Vent and Windshield Kits and standalone component for hands-free phone viewing in a vehicle. Available at retail mid-February. The Steelie Squeeze Clamp secures a phone with case and accessories, featuring inner continuous force springs for a strong hold, and easily opens/closes by pinching the geared levers at the […]

Nite Ize released two S-Hook products for hanging and securing items. The Gear Tie Bendable S-Hook and the S-Biner Hook’ N Hold S-Hook, both will be available at retail mid-February.  “We are constantly listening to consumers and evaluating innovative ways of solving problems in their daily lives,” said Rick Case, Nite Ize founder and CEO. “Our new […]

Nite Ize launched the Squeeze Rotating Bar Mount for hands-free phone viewing on a bike, jogging stroller, wheelchair, or exercise bike. Available mid-February, the Squeeze technology offers an easy-to-squeeze but secure design that holds phones over any terrain. “Our product development team, which includes avid cyclists, created a mount focused on features that cyclists want most […]

Nite Ize expanded its task lighting line with the launch of the Radiant 170 Rechargeable Task Light, available at retail mid-February. “We are constantly evaluating solutions to provide consumers convenience in their day-to-day life,” said Rick Case, Nite Ize founder and CEO. “Our newest illumination offerings not only reduce single-use battery consumption but also provide a […]

LOWA Boots today debuted its fall 2021 line, expanding its offerings of cold weather boots appealing to the new outdoor consumer. The collection fuses performance technology, fashion detailing and component features for warmth and comfort. The Calceta, Bosco and Ottawa lead the line with trending color updates and profiles, ideal for everyday wear. “We know […]

For the third consecutive year, KEEN has again been recognized by the Portland Business Journal* as one of the most admired companies for 2020. When COVID-19 hit, KEEN went into action donating 100,000 pairs of shoes to front line workers and converted a shoe-making line in one of its U.S. factories to manufacturing reusable face […]

NITE IZE TRU ZIP TECHNOLOGY AWARDED SPECIAL MENTION IN TIME’S BEST INVENTIONS OF 2020 TRU Zip, the first waterproof toothless design, recognized as ‘Zip of the Future’ BOULDER, Colo. – Nite Ize, a leading designer and manufacturer of inventor-driven products that enhance lives and solve everyday problems, today announced its patented TRU® Zip waterproof zipper […]

LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program. The filter continues to be among the top-selling products on Day One of […]