Madrix for elite racers; Amplux 2 Designed for All-Around Performance
Author: Chris Ann Goddard
Nite Ize Reinvents Ratchet Strap with Four Loaded Systems
CamJam Ratchet Straps feature first removable adjustable positioning and user friendly release
Lowa Boots Unveils 2025 Spring Line Reflecting Today’s Evolving Outdoor Consumer
Core trail running category expanded more options available for hiking performance and everyday pursuits
Houdini Sportswear Spring/Summer 2024 Line Arrives at Retail
100 percent of Houdini Products are PFAS free, made from recycled, renewable, biodegradable and Bluesign certified materials
Nite Ize Celebrates 35 Years of Inventing Solutions to Life’s Daily Challenges
Notable inventions include the Original Gear Tie, Steelie the first magnetic phone mount and Tru Zip, the first waterproof zipper
Vibram Soles Give New Bedrock Cairn Evo Sandal and Desert Clay Mountain Clog a Traction Boost
Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo Pro sandals are now more durable and grippy […]
Nite Ize Introduces Four Modern Evolutions of the Keychain
Boulder, Colo. – January 23, 2024 – Nite Ize, a leading manufacturer of innovative solution-based products, today launched the Medallion Key Carabiner, Medallion Key Lanyard, GearLine Mini Key Organizer and O-Series Keychain. Available at retail in February, the sleek new keychains offer easy key attachment and detachment with secure closures for confident carrying. “We love […]
ISPO ‘23: Houdini leads with sustainability, Polartec collab
Challenges brands to up their commitment to the planet and expands Ride Clean initiative for riders and skiers
UYN Sports signs Bode Miller as first U.S. Brand Ambassador
Bode Miller Natyon 3.0 Base Layer Line to Launch in US starting this winter season.
Italy’s UYN Officially Opens Its Academy for Research and Engineering in Apparel and Sport
38,000- sq. foot laboratory includes next generation product and athlete testing equipment; open to the public
Trerè Innovation Introduces Titici Bikes to U.S.
Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]
Canada’s Ewool Makes U.S. Debut In Fall 2023
Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]
UYN Debuts Running Shoes Engineered From Socks
UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women. The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research […]
UYN To Introduce Bio-Based Trekking Socks For S24
UYN, a manufacturer of sustainable technical apparel, footwear and accessories based in Italy, introduced the Bio-Trekking Socks collection for men and women. The line features bio-based materials and proprietary Zerocuff technology to prevent slipping, increase blood flow, and reduce fatigue. Manufactured at UYN’s headquarters in Asola, the socks are available in three styles: Biotrek, Biotrek […]
Nike’s Ultrafly Trail Shoe Incorporates Vibram Technology/Sole Design
Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]
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