
Adidas Files Claim Against FC Barcelona’s Seven-Stripe Trademark
In an opposition document filed with the U.S. Patent and Trademark Office (USPTO), Adidas claims FC Barcelona’s seven-stripe trademark “incorporates parallel stripes in a manner confusingly similar” to Adidas’ three-stripe mark.

Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.
SABG Acquires Twin City Knitting
Founded in 1961, Twin City Knitting, based in Conover, NC, is a designer, manufacturer and wholesaler of performance athletic socks, predominantly serving the team sports market.
Zamst Renews Partnership With PGA Star Scott Langley
Zamst, a global leader in high-performance sports injury prevention and protective equipment, renewed its partnership with pro golfer Scott Langley as his performance compression and bracing support provider.
Foot Locker And Asics Announce Winner Of Running Film Contest
The national contest invited filmmakers to capture inspirational running stories.
Fanatics Becomes Retail Partner For The Atlanta Falcons
Fanatics signed on as the official multichannel retail partner Mercedes-Benz Stadium, home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.

Toad&Co Appoints Southern Sales Agency
Eventum, based in Charleston, SC, will support the outdoor lifestyle apparel brand in the south.

New Adidas CEO Makes Reebok Turnaround His First Mandate
Kasper Rorsted revealed a major restructuring at Reebok, a commitment to sell Adidas TaylorMade by the close of the year, and only some tweaks to the Adidas brand.

Callaway Golf Takes Advantage Of Nike’s Exit
Callaway hired Nike’s former senior director of golf-ball innovation, while reporting better-than-expected third-quarter results.

Aisle Talk, Week Of October 31
Top headlines from the active lifestyle industry you may have missed this week.

By The Numbers, Week Of October 31
The leading figures from this week’s news in the active lifestyle space.

Dorel Reports Solid Third Quarter Results
Earnings rose 32.9 percent despite a slight decline in sales.
Balega Partners With Achilles International
Balega International, the producer of performance running socks, partnered with Achilles International to help disabled athletes compete in the 2016 TCS New York City Marathon.
The Buckle’s October Comps Slide
Same-store sales decreased 15.5 percent.
Amer Sports Gets New Americas GM
The parent company to Wilson, DeMarini, Louisville Slugger, Salomon, Arc’teryx, Atomic, Suunto, Mavic and Enve brands promoted Bill Kirchner to vice president and general manager – Americas.