Target’s C9 Champion Refreshes Design With Anna Kaiser
Target also teased that the full C9 Champion line will refresh in early February.
Coleman Secures Review To Lower Duty Rates
The General Accounting Office confirmed it will review how the Foreign Trade Zone Board reviews applications involving textile imports, marking a victory for Coleman’s efforts to launch a new line of Made-in-USA life preservers.
Buff Inc. Renews BibRave Partnership
In 2017 Buff will once again serve as the official headwear sponsor of the BibRave Pros — BibRave’s network of running bloggers and ambassadors.
Backbone Media Bolsters PR Team
Backbone Media, a leading active lifestyle agency, added Christine Carter and Doug Stuart to its team.
Adidas By Stella McCartney Inks Deal With F1 Driver Carmen Jorda
Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the Adidas by Stella McCartney brand ethos.
Mountain Equipment, Bridgedale And Hilly Distributor Hires KGPR
Effective immediately, KGPR will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the outdoor and lifestyle marketplace.
Under Armour CEO Rings NYSE Opening Bell After MLB Announcement
Under Armour rang The Opening Bell at the New York Stock Exchange (NYSE) on December 7, 2016, after the sportswear company announced earlier in the week that it had inked a major sponsorship deal with MLB.
VF Corp.’s International Chief To Retire
Karl Heinz Salzburger, vice president and group president, VF International, will retire at the end of 2017. Aidan O’Meara, who currently runs the Asia-Pacific region, will assume the role in April 2017.
American Apparel Warns Of Impending Layoffs
American Apparel told nearly 3,500 employees in Southern California that they may lose their jobs on January 6 depending on the outcome of a likely sale to Gildan Activewear.
Taiwanese Textile Company To Open Plant In North Carolina
Everest Textile, a Taiwan-based fabric supplier to Nike, Adidas and other active brands, plans to establish a manufacturing facility in Forest City, NC, its first outside Asia.
Nike Already Wins College Playoffs
All four teams in the college football playoffs are Nike schools for the third straight year.
Report: Nike Strikes Record Deal With England
Nike Inc. has reached an agreement on a new £400 million 12-year extension to its deal with England’s national football team.
Brands Offer Retailers A Cut Of DTC Sales
Can revenue-and-data-sharing programs build better relationships?
SFIA Sports Tech Conference Returns To CES
The Sports Tech Conference, presented by the Sports & Fitness Industry Association (SFIA), at CES 2017 will feature; NFL Hall of Famers, Warren Moon and Ronnie Lott; Olympic Gold Medalist, Nathan Adrian; Microsoft Corporate VP and Chief Evangelist, Steve Guggenheimer; and Executives from ESPN, BMW and Amer Sports.
Kyrie Irving Stars In Kids Foot Locker Campaign
The 30-second spot titled “Not So Different” promises to “leave kids imagining themselves as their favorite athlete.”
