The Outdoor Foundation Launches ‘I Will’ Campaign
With the goal of proactively encouraging healthier children, healthier communities and healthier businesses, the Outdoor Foundation is launching its “I Will” campaign at this Outdoor Retailer Summer Market show…
A Matter of Gravity, Petzl Turns the Vertical Environment Into Bold Opportunity.
Since the 1970s, Petzl equipment has played a part in every major mountaineering, climbing and caving achievement. From revolutionary caving equipment to the ubiquitous Grigri self-breaking belay device, Petzl is synonymous with the quality that climbers,
IronmanPower.com Provides 29-week Ironman Training and Nutrition Program
PowerBar has partnered with Ironman to launch a unique online destination for triathletes. The site will provide the latest nutrition information as well as interactive tools to help train for their event…
Group Licenses Kersh Brand for Sportswear
Fashion licensing agency InGroup Licensing today announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary women’s market. In its new role, InGroup will work to bring the Kersh’
Facing the Credit Card Dragon
In good times or bad, it pays to review processing fees regularly. This article could save you thousands of dollars, improve your customer service, and maybe even increase sales…
Outdoor Athletes Join Team New Balance
New Balance announced that they have signed on three outdoor
athletic enthusiasts to join the brand’s larger “Team New
Balance.” Trail runners Kyle Skaggs and Anton Krupicka, and
freestyle kayaker Ruth Gordon have all signed…
The Time is Now
The world is changing, and changing fast. The planet on which hiking and skiing and surfing makes sense is suddenly turning into a different planet. Not in our children’s time, not in our grandchildren’s time. In our time, right now. As we watch…
Saucony Launches New Campaign: “We Know… Because We Run”
Saucony announced the launch of a new brand campaign, called “We know… Because we run,” slated to break in national vertical running publications in November. The integrated multimedia campaign includes print, online, retail and event initiatives…
Asics Introduces Limited Edition Kayanos for NYC Marathon
In celebration of the 15-year anniversary of the Gel-Kayano, Asics will introduce an authorized ING New York City Marathon limited-edition during the 2008 race. The model will feature an image of runners crossing the Verrazano-Narrows bridge, specially em
Timberland Posts Q2 Loss; Revenues Decline 6.3%
The Timberland Company reported a second-quarter net loss of $18.9 million, or 32 cents a share, versus a loss of $19.2 million, or 31 cents, a year ago. Revenues declined 6.3% to $209.9 million as declines in casual footwear, Timberland brand apparel and
Hanesbrands Earnings Soar Despite 4.4% Sales Decline
Hanesbrands Inc. said earnings increased on lower earnings due to difficult retail conditions and later shipments of back-to-school product. Net sales reached $636.3 million for the second quarter ended June 30, down 4.4% from the same period a year earli
Mervyns Files for Bankruptcy
Mervyns LLC filed for Chapter 11 bankruptcy late Tuesday. The mid-tier department store chain said it plans to keep its 177 stores open while they restructure the retailer's debt and “realign” business operations. The retailer said it has identified
Under Armour Reports 30% Sales Growth for Q2; Raises FY08 Operating Income Outlook
Under Armour, Inc. reported revenues increased 30% in the second quarter to $156.7 million from $120.5 million. in the second quarter of 2007. Second quarter net income dropped 75.4% to $1.4 million, or 3 cents a share, from $5.7 million, or 11 cents, a y
Under Armour Ups Guidance on 30% Q2 Sales Gain
Under Armour, Inc. reported revenues increased 30% in the second quarter to $156.7 million from $120.5 million. in the second quarter of 2007. Second quarter net income dropped 75.4% to $1.4 million, or 3 cents a share, from $5.7 million, or 11 cents, a y
Recall: New England Ropes/Lines
The U.S. Consumer Product Safety Commission and New England Ropes of Fall River, MA. announced a voluntary recall of Maxim Apogee and Maxim Pinnacle Dynamic Climbing Lines/Ropes. While no injuries have been reported, the company is advising consumers to i
