New Balance announced that they have signed on three outdoor athletic enthusiasts to join the brand’s larger “Team New Balance.” Trail runners Kyle Skaggs and Anton Krupicka, and freestyle kayaker Ruth Gordon have all signed on with New Balance.

New Balance will provide each athlete with New Balance footwear, apparel, and accessories, as well as a small stipend that enables them to compete and train. The outdoor enthusiasts will help drive New Balance’s product innovation through their involvement in the company’s wear-test and product development process. As brand ambassadors, they will also showcase New Balance performance footwear and apparel products locally, nationally and internationally in their various competitions.