Fashion licensing agency InGroup Licensing today announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary womens market. In its new role, InGroup will work to bring the Kershs international reputation for natural, chic and sexy sportswear to a wide range of young womens products, from footwear and jewelry to outerwear, intimates, accessories and more.
Kersh offers a collection that includes dresses, skirts, slacks, cardigans, sweaters, jackets, blouses and accessories. The company describes its brand as pairing “a natural ambience with a look that is laid back, easy to wear, feminine and quintessentially Canadian.”
Kersh fashions are sold throughout Europe, Asia and North America at over 1,400 leading department and specialty stores. U.S. retailers include Macys, Dillards, Nordstrom, Von Maur, Gottschalks, Buckle and Bloomingdales, among others.
“Kersh is the embodiment of todays young woman. Its products reflect the casual flair and earthy, authentic, yet chic look to which modern women aspire,” said Judi Seidman, President, InGroup Licensing. “These brand values, as well as the highly-regarded Kersh name, will translate well into literally thousands of products throughout the lifestyle and fashion industries.”
“InGroup Licensing has the credibility, professionalism and business contacts necessary to land licensing deals that will significantly raise and leverage our brand awareness,” stated Sandy Dombroski, Sales and Marketing Director for Kersh parent company International Fashions Ltd.
Kersh, a unit of International Fashions, focuses on quality, styling, texture and color, balancing femininity and wearability.
With the signing of its exclusive licensing agreement, Kersh joins other current InGroup clients including hummel performance wear; True Religion Brand Jeans, now licensed into footwear, fragrance, swimwear, handbags and hats; Angels So Sweet, a junior denim brand with handbag, intimates/sleepwear and footwear licenses arranged by InGroup; Hydraulic, now licensed into outerwear; and other fashion companies ranging from Botkier and Jib Hunt to Laguna, North Sails and WD NY.