CamelBak Marks 25th Year in Business
CamelBak, which revolutionized hydration by introducing the first hydration packs in the late 1980s, has hit the quarter century mark. The company has come a long way since its founder stuck an IV bag in a sock to provide hands free hydration during the H
Mountain Shades Changes Name to Optic Nerve Eyewear
Mountain Shades, Inc., the eyewear maker behind Optic Nerve sunglasses and goggles, is rebranding the company as Optic Nerve Eyewear and will launch a new sub-brand of lower priced sunglasses at Outdoor Retailer next week…
Moody’s Upgrades Wolverine World Wide’s Debt Ratings
Moody's Investors Service upgraded Wolverine World Wide, Inc.'s corporate family rating to Ba2 from Ba3…
Aerosoles Hires Advertising Agency
New York advertising agency DeVito/Verdi has been awarded the advertising duties for Aerosoles…
Dr. Martens to Sponsor Drowners Tour
Dr. Martens AirWair USA announced its first U.S. #STANDFORSOMETHING tour headlined by NYC indie rock band Drowners…
PeopleForBikes, IMBA Extend Agreement
PeopleForBikes reaffirmed its commitment to the International Mountain Bicycling Association (IMBA) with an agreement to support IMBA’s work developing mountain biking nationwide…
Eastbay Debuts High School Football Web Series Preparation Nation
Eastbay announced a new digital web series, titled Preparation Nation, about the unique training and pregame rituals of the most elite high school football programs in the U.S. Featuring cameos from top professional football players and some of America
Mizuno Announces Final Members of Golf Roster
Mizuno announced the final two members of “Team JPX,” completing the 12-person roster of “game-improvement” golf amateurs to be featured in the popular “Play Famously” campaign…
Adidas to Sponsor Eastern Illinois University
Adidas entered into a five-year partnership with Eastern Illinois University. Adidas becomes the official athletic footwear, apparel and accessory brand of the Panthers through the 2019 season. Nike previously outfitted the school…
Scott and Kona to Demo Bikes at EORA Summer Market
Scott and Kona are among the bike brands that will be available at the first Eastern Outdoor Reps Association's (EORA) New England and Mid-Atlantic Regional Summer Market Show Aug. 25-27 at the Killington Resort in Vermont…
Catfish Edge Partners with Whisker Seeker Tackle
Catfish Edge, has announced a partnership with Whisker Seeker Tackle, in the development of a new series of fishing rods for catfish anglers and other catfish tackle products…
ILandWU and PMA Suspend Contract Talks Until Aug. 1
The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) have suspended negotiations for a new contract until Aug. 1 so that the union can resume unrelated contract negotiations in the Pacific Northwest…
Nearly 100 Media Outlets Cover SIA Summer Snowdown in Manhattan
SnowSports Industries America (SIA) reports that its 8th annual SIA Summer Snowdown in New York City attracted 78 journalists representing 96 media outlets from television, print and online including Condé Nast Traveler, Cosmopolitan, Esquire, InStyle, Ma
New Balance Signs Sock License
Renfro Corporation has become the official U.S. and Canadian licensee for New Balance socks…
Deloitte Index Points to Greater Consumer Spending
The Deloitte Consumer Spending Index (Index), which tracks consumers' cash flow, reversed course in June by increasing, indicating consumers were poised to increase spending as the summer began…
