Dr. Martens AirWair USA announced its first U.S. #STANDFORSOMETHING tour headlined by NYC indie rock band Drowners. Continuing the brand's success in celebrating the free-thinking individuals who wear Dr. Martens, the tour will take an exciting live act into intimate venues across the country giving music lovers the chance to experience performances up close and personal. This also marks the first time the Drowners will headline, offering fans a truly unique band and brand experience. The tour starts in Columbus, OH in late September and travels to 21 cities across the U.S., finishing in late October in Boston, MA.
The #STANDFORSOMETHING tour will be making stops at all 12 Dr. Martens U.S. store locations giving local fans another opportunity to meet the band face to face. The in-store visits will take place on the same date as the tour stop, just earlier in the day.
Also a first, Dr. Martens has partnered with Bandsintown to produce and cross-promote the tour to its concentrated audience of over 12 million live music fans. Through a combination of core and affinity marketing, mobile push notifications and social media promotion personalized for concert-goers by music preference and location, Bandsintown will drive attendance and raise awareness of the #STANDFORSOMETHING tour and Dr. Martens brand.
Tickets go on sale at www.drownersband.com on August 1st.
More tour information can be found at drmartens.com/standforsomethingtour.
