New York advertising agency DeVito/Verdi has been awarded the advertising duties for Aerosoles, the footwear retailer and manufacturer. The announcement was made by Aerosoles, which was recently acquired by the Boston-based private equity firm Palladin Consumer Retail Partners.
The independent advertising agency will help create a brand positioning for the company and be responsible for all advertising, in-store and online branding.
The company conducted its advertising review among a number of agencies. DeVito/Verdi was selected because of its strategic retail communications capabilities and its history of creating award-winning advertising, according to PCRP.
“We're excited to create a brand voice for Aerosoles that conveys the unique position the brand possesses delivering comfort in stylish footwear for women today,” said Theresa Renaud, head of account management at DeVito/Verdi
Founded in 1987, Aerosoles has long been a popular choice for women seeking style and comfort in a shoe. Aerosoles is known for its high-quality, comfortable and trend-right footwear at affordable prices. Much of its appeal rests with the technology and innovation incorporated into its shoes to deliver a higher degree of comfort.
