McDavid and Shock Doctor Partner in Australia NBL Sponsorship
McDavid and Shock Doctor formed a partnership with Australia’s National Basketball League (NBL) as major sponsors. McDavid will be the league’s “Official Protective Compression Partner” and Shock Doctor will be its “Official
OIA Says Intense Lobbying Needed to Save LWCF
The Land and Water Conservation Fund (LWCF) – the single largest source of funding for parks, trails and other public recreational infrastructure in the United States – ceased to exist Sept. 26 after Congress failed to reauthorize it for the first time si
USA Cycling Drafting Guide for Cyclo-cross Promoters
USA Cycling has selected renowned New England landscape architect Josh Burgel to develop a technical guide for cyclo-cross promoters working in public parks…
STX Signs Three-Time National Champion Duke
STX, LLC has signed a multi-year agreement with Duke University to be the official equipment supplier of the men’s lacrosse program…
Nike Forced to Hand Over Communications with Lance Armstrong
USA Today reported a federal judge in Portland ordered Nike to turn over some of the records about its business relationship with Lance Armstrong. The court is assessing whether Armstrong must return more than $30 million paid to him by the U.S. Postal Se
Kohl’s Launches Madden Girl Outdoors Collection
Kohl’s announced the launch of the Madden Girl fashion, cold weather boots, accessories and outerwear this fall…
Skechers Performance Supports American Cancer Society
Skechers Performance, a division of Skechers USA, Inc., announced its 2015 partnership with the American Cancer Society to help in the fight to end breast cancer. For the second year in a row, Skechers Performance will launch a month-long marketing progra
Endura to Outfit Cervélo-Bigla Pro Cycling Team
Scottish cycling apparel and accessories brand Endura announced it will be the new clothing sponsor for the Cervélo-Bigla Pro Women's Cycling Team…
Under Armour Extends Auburn Deal
Under Armour Inc. has extended its sponsorship deal with Auburn University through June 2025…
GSI Outdoors Names New UK Distributor
GSI Outdoors has signed a new distribution agreement covering the United Kingdom with Lyon Equipment Ltd. Effective Jan. 1, Lyon will sell, market and support GSI Outdoors outdoor cookware, tableware and accessories…
Haibike to Break E-Bike Barrier at Outerbike
Haibike USA will become the first e-bike exhibitor at Outerbike in Moab, UT, October 2-4, when it will offer demo rides on trails approved for motorized used…
Line Partners with Northwest Avalanche Center
Line is providing ski equipment to staff of the Northwest Avalanche Center through a new partnership aimed at promoting dissemination of avalanche information and education…
OIA to Live Stream Some Rendezvous Presentations
Outdoor Industry Association will stream five presentations from its upcoming Rendezvous executive conference in Seattle live next month via Brandlive, which already provides live interactive video broadcasting service to many outdoor brands…
TriggerPoint Partners with the Pittsburgh Steelers
TriggerPoint Performance, a division of the Implus Corporation, has become a Training Partner of the Pittsburgh Steelers…
Petzl Taps Verde Brand Communications as North American Agency
Petzl named Verde Brand Communications as its North American agency of record for brand communications. Petzl tapped Verde to grow its Sport and Professional brand divisions and increase product awareness in trade, endemic, and broad markets…
