Skechers Performance, a division of Skechers USA, Inc., announced its 2015 partnership with the American Cancer Society to help in the fight to end breast cancer. For the second year in a row, Skechers Performance will launch a month-long marketing program that includes in-store, digital and print executions, as well as the sponsorship of the American Cancer Society Making Strides Against Breast Cancer® walk in San Francisco. To commemorate the partnership, Skechers Performance is releasing a limited edition “Resistance” footwear collection marked with the iconic breast cancer awareness pink ribbon and a limited-edition performance apparel line which will be available in Skechers retail stores and online late September 2015.
“After seeing the success from last year’s campaign, we wanted to continue our support for a second year, and to help build awareness about all the incredible work that American Cancer Society does with their Making Strides initiative.”
“We are proud to partner with American Cancer Society and help their cause in the fight against breast cancer,” said Michael Greenberg, president, Skechers USA. “After seeing the success from last year’s campaign, we wanted to continue our support for a second year, and to help build awareness about all the incredible work that American Cancer Society does with their Making Strides initiative.”
“We are grateful for this continued partnership with Skechers Performance Division, and look forward to the impact this will have in raising awareness and revenue as we continue to make a difference in the fight to end breast cancer,” said Daniela Campari, senior vice president, integrated revenue and marketing, American Cancer Society. “Collaborations like this are critical to moving our mission forward and we thank Skechers for their commitment in helping us save lives.”
The Skechers Performance “Resistance” footwear collection includes the Skechers GOrun 4, GOrun Ride 4, GOwalk 3, GOwalk 2 Flash and a boat shoe from Skechers on-the-GO. The 2015 designs incorporate a black, white and charcoal color pallet with the classic pink hue weaved in. Each style also features the pink ribbon detailing on the heel. The performance apparel includes everything you need to get active, with items including the Endurance Seamless Tank, Never Stop Legging, Keep Going Sports Bra and the Hopeful Jacket to name a few. The line is available at Skechers retail stores, Skechers.com and at select Skechers retail partners through October.
Skechers will also launch a register round-up program in participating domestic Skechers retail stores to offer customers the opportunity to support the American Cancer by allowing customers to round up their purchase of any item(s) made to the nearest whole dollar to benefit the Making Strides initiative. For the first time, Skechers will also launch the register round-up program on e-commerce, allowing customers to similarly round up their final purchase at check out on Skechers.com. The program will launch in stores and online October 1st and run through October 31st.
Finally, Skechers Performance Division is sponsoring the 2015 American Cancer Society Making Strides Against Breast Cancer walk in San Francisco on Saturday, October 24, 2015, at Hellman Hollow Park.
The funds raised for American Cancer Society will support breast cancer research, help provide free information and services, and assist women in need to access mammograms.