Outdoor Industry Association (OIA), the leading trade association and voice of the outdoor recreation industry, has selected Brandlive as its preferred platform for live interactive video broadcasts for events, including several sessions during the upcoming Rendezvous event in Seattle.

OIA will broadcast several Rendezvous events live on the Brandlive platform, which enables customers such as OIA to have a custom-branded web experience that seamlessly combines live streaming video with live audience interaction and product information.

“Our goal with Brandlive is to bring Rendezvous and other events to as many OIA members as possible,” said Jennifer Pringle, OIA vice president of marketing & communications. “Brandlive is the logical choice for our live streaming video platform, not only because of the unique feature set of their platform, but also because many of our members, such as REI, Goal Zero, The North Face and Polartec, have vetted and use the platform.”

“Companies in the outdoor industry were among the first to recognize the power of the Brandlive platform and embrace it for a variety of use cases around the typical go-to-market process for physical product brands and retailers,” said Fritz Brumder, CEO and co-founder of Brandlive. “Our partnership with OIA is a reflection of our acceptance by that industry, and we look forward to working with such a forward-thinking trade association.”

OIA Rendezvous 2015 Webcasts via Brandlive:

  • Monday, October 5
    • Keynote: Climbing the Rock: Leadership, Community and Culture–Bruce Pavitt, Founder Sub Pop records
  • Tuesday, October 6
    • Keynote: Retail as Media–Rachel Shechtman, Founder, Story
    •  Keynote: Passing the Baton: Sages and Rising Stars Collaborate on the Outdoor Future–Conrad Anker & son, Max Lowe; Bob Wade & daughter, Maile Spung
  • Wednesday, October 7
    • Keynote: Mayors Who Love the Outdoors–Mike Caldwell, Mayor, Ogden, UT; Don Ness, Mayor, Duluth, MN; Ed Murray, Seattle, WA
    • Keynote: From Zumiez to the Arctic: How 37 Years of Teenage Retail Is Powering the Fight to Protect America’s Public Lands–Tom Campion, Founder and Chairman of Zumiez

To watch the live video broadcasts click the link here.

Brandlive, Inc. provides a cloud-based live video + social + product merchandising platform embraced by major brands to conduct interactive online product training, marketing and eCommerce events. The innovative platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, Levi’s, adidas, Pottery Barn, Rockwell Tools and Nautilus use this solution to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective sales training.

Based in Boulder, CO, with offices in Washington, D.C., OIA is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 1,300 manufacturers, distributors, suppliers, sales representatives and specialty retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.