American Pacific Group (APG), a San Francisco Bay Area-based private equity firm, announced that its Fund I has made an investment in Gym Launch and Prestige Labs.
Gym Launch provides coaching programs and business training materials for gym owners. Services include strategic and tactical business training, community engagement and access to proprietary resources to improve lead generation, sales, fulfillment, and retention. Founded in 2016, Gym Launch “has helped over 4,500 gyms to date.”
Founded in 2018, Prestige Labs provides fitness and health supplements. Prestige Lab’s product portfolio focuses on supporting sports nutrition.
“This is an exciting moment in our company’s history,” said Alex and Leila Hormozi, founders, Gym Launch and Prestige Labs. “We are proud to have built a company that makes such a big impact on gym owners and their communities. We feel like we have just scratched the surface on the value we can provide, and the time is right to bring on a partner who can help us accelerate our growth. American Pacific Group has demonstrated they have the experience and resources to help us foundationally transform the gym industry as a whole and become the company we envision.”
“Gym Launch has excelled in providing its clients comprehensive, value-added training resulting in outstanding value and return on investment for its clients,” said Fraser Preston, founder and managing partner, APG. “We are impressed with what Prestige Labs has achieved in the last few years with its high-quality line of supplements. We look forward to working with the team to continue the strong growth trajectory of Gym Launch and Prestige Labs.”
Capstone Partners served as exclusive financial advisor to Gym Launch and Prestige Labs.
