Alleson Athletic announced the launch of a new technology platform as well as infrastructure improvements to drive a best-in-class online, on-time experience for its newly branded Chromagear line of sublimated team apparel.

 
Significant upgrades to the B2B online order and account management system, along with a new state-of-the-art Uniform Builder and iOS iPad app, are a part of an aggressive plan to transform the way customers experience their products and services through the use of mobile tablet devices and other advanced online technologies.

Simplifying and streamlining the way customers browse, design and order highly custom products online was the critical factor that steered the company through a year of research, planning, and now the launch of its new website, Uniform Builder and B2B on-line order and account management site. The sites are also accessible on mobile tablets, including an iOS iPad app now available on iTunes. In addition to the advancements in technology, Alleson has expanded production capacity by 150% to further support Chromagear delivery.

Customers will have 24/7 access to the new B2B site, enabling management of their day-to-day business transactions, including browsing and searching products, placing orders and tracking shipments.

Our new Uniform Builder and B2B platform firmly delivers on Allesons brand promise of providing the highest quality apparel with the best service level in the industry-making it all mobile device accessible, said Todd Levine, President of Alleson Athletic. Additionally, a new state-of-the art Uniform Builder, where customers can design, save, share and order highly custom uniforms from a desktop computer or a variety of mobile tablets, including the iPad.  The Uniform Builder will interface with the B2B on-line order and account management site making it a simple and streamlined customer experience. 

“Our investment in the technology to support the Chromagear line extends our commitment to providing exceptional products and readily accessible and easy- to-use tools which enable enhanced service for our customers and their end users, said Levine. Chromagear came to fruition after years of working to transform our customer experience-from innovation and convenience, to the quality of the experience to an on-time delivery-its of critical importance to our business now and into the future.

To see the newly designed website, Uniform Builder and B2B on-line order and account management site, please visit www.alleson.com. Download both the new Uniform Builder and Catalog Playbook iPad Apps at the Apple iTunes store.

Alleson Athletic is a leading manufacturer and distributor of stock and custom team apparel and accessories for the athletic marketplace.