Out There First announced the acquisition of Alex Brands under the new company Alex Global Products. Alex Brands’ family includes Alex Toys, Scientific Explorer, Poof foam balls, Ideal, ZOOB, and Backyard Safari.

“We are very excited to be joining the ‘Out There First’ family of companies. For decades, our iconic portfolio of brands has created a fun learning environment for children of all ages”, said Keith Gammon, managing director of Alex Global Products. “There is a strong cultural fit between our two companies. We are excited to leverage our world-class talent with the buying power and operational efficiencies of ‘Out There First’ to drive strong revenue and profitable growth across all SBUs.”

Logo courtesy Alex Brands