Kyle Phillips has joined snowboard apparel and accessories brand Airblaster as sales director. Phillips, who brings the brand nearly two decades of experience in sales, is a product of the Pacific Northwest shred scene and was previously national sales manager at POW Inc. and VP of global sales at Mervin Manufacturing.

“I’m so hyped to join Airblaster, one of my favorite brands of all time,” Phillips said. “It’s an honor to join this talented crew who are focused on creating high quality outerwear and Ninja Suits with unique design, function and fun. I look forward to growing the brand with a great team of Reps and Distributors to provide the best product and service to our valued current and future retailers.”

Phillips got his start in the industry as a pro rider in the mid-90s and started his sales career on the shop floor at legendary Oregon retail shops—Skjersaa’s and Side Effect Snowboard Shop in Bend and as a buyer and shop manager at Castle Snowboards in Portland.

“With 30 years on a board plus 20 years in the industry, Kyle brings over 50 years experience to the table, which is pretty good for a guy who’s only 43 years old,” said Jesse Grandkoski, Airblaster co-founder and brand director. “The guy rips on board and is already making the moves we need to bring Airblaster to the next level of development, aka complete World Domination. We are very fortunate to have Kyle stepping up to fill this key role for us, and look forward to getting out on the field this season with our All Star team, putting some points on the board and smashing some Ws for the home team.”

Kyle will also spearhead hiring a part-time sales associate, based in Portland, OR, in the coming weeks as Airblaster expands its team.