Continuing to commit to core value of safety for riders and communities, introduces SBT VRTL for all to participate
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
Balega Partners With Marathon Sports To Support Food Banks In New England
Balega International is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the COVID-19 pandemic. Balega and Marathon Sports will donate and distribute a total of 1,000 pairs of socks to the New Hampshire Food Bank, The Greater Boston Food Bank and the Connecticut Food Bank in appreciation of the critical work their employees and volunteers are doing.
Alta Cycling Launches Real Heroes Bike Month Giveaway
Nominate a frontline worker to win an Alta brand bicycle
Alta Cycling Group Provides Support For Retail Partners
Responding proactively to the COVID-19 crisis to assist dealers
PackTowl Begins Consumer Mask Production
The Cascade Designs brand will use its technical and comfortable fabric to provide non-medical grade masks for the public.
Utah Brands Cotopaxi And Uncharted Supply Co. Partner To Keep Business Rolling And Employees Paid Amid Coronavirus Pandemic
Uncharted Supply Co. helps provide furloughed Cotopaxi employees with temporary work, Cotopaxi opens warehouse to Uncharted, to streamline orders
Garmin Dirty Kanza Rescheduled To September 10-13
Emporia, KS, April 5, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, today announced that the event, notably known as the “World Series of Gravel”, will be rescheduled from May 29-31 to September 10-13 in light of the current COVID-19 pandemic and in an effort to provide […]
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
Emporia, KS, March 27, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will be a uniquely immersive […]
Cascade Designs, Inc. Converts Seattle Factory To Manufacture Personal Protective Medical Masks
The outdoor company will manufacture up to 20,000 Level 1 medical masks a day to support the medical community during the COVID-19 crisis.
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
Effort to support COVID-19 response highlights role of American Manufacturing
Balega Expands Ultralight Collection With New Colorways For Spring 2020
Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores beginning March 15.
1Climb + El Cap Bring Climbing To Kids At Boys & Girls Clubs Of Metro Denver
St. Louis, MO, February 25, 2020 – The 1Climb Foundation, a non-profit organization founded by professional rock climber Kevin Jorgeson, is partnering with one of the largest operators of indoor climbing facilities in the U.S., El Cap, to bring climbing to kids across the country. Marking the beginning of the new partnership, El Cap and 1Climb […]
Ahead Of A Momentous Year, SCARPA Adds Five New Climbing Athletes Representing A Diversity Of Skills
Isabelle Faus, Nathaniel Coleman, Nikki Smith, Nina Williams, Sean Bailey are newest members of SCARPA climbing roster.
Daehlie Sportswear Raw 4.0 Jacket And Raw 4.0 Pants Win ISPO Gold
Daelie Sportswear, the number one Nordic apparel brand in Scandinavia, has received the ISPO Gold Winner award in the Snowsports segment of the Nordic Apparel category for the FW/2020/2021 Raw 4.0 Jacket and Raw 4.0 Pants. ISPO, the internationally leading sports network and news and knowledge portal for sports business professionals and consumers, honors the highlight products of the sports industry every year with the ISPO awards.
Kitsbow Partners With California Mountain Biking Coalition To Energize Trail Advocacy Statewide
Partnership strives to improve and increase trail access for mountain biking throughout California
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal