The drop is part of Pettit’s External Vacancy (EVAC) project.
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
The partnership between two legacy organizations elevates training, safety, and technology on the slopes
Astral Introduces World’s First Freestyle-Inspired High-Float PFD
The all-new Indus raises the bar of safety and performance in extreme river conditions
New Scarpa Moraine light hiking shoes make wearers searchable in backcountry
The Moraine family is the first in the light-hiking category to incorporate Recco technology, making hikers more easily found in an emergency.
Costa Sunglasses Completes Pro Series with the Launch of Whitetip Pro
The Whitetip Pro launch celebrates the legacy Whitetip’s 10th anniversary, offering a new dynamic fit for all watermen and women
Recco begins strategic partnership with Alpine Club of Canada
This year, all of ACC’s volunteer hut ambassadors will all be searchable with Recco reflectors, and ACC will host Recco education sessions across the country.
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/25 Season
Partnership expands to 12 resorts in North America, adding Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
Introduced in the late 80s, Costa’s iconic aviator frame with removable side shields is back, and enhanced with modern tech features
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Meet the new member of your support crew, made for athletes who are tired of suffering through overly-sweet electrolyte drinks
Scarpa embarks on third year of athlete mentorship initiative
Scarpa athlete program, working with Mountain Hardwear, pairs athletes from BIPOC, LGBTQ, Adaptive communities with mentors.
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
See in a new light with 580 Gold, bringing enhanced vibrancy and unmatched style to every adventure
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]
Outdoor Research unveils new material and DWR technology tied to sustainability push for Fall 2024
In 2024, OR transitions consumer production away from the intentional use of PFAS, and is global launch partner for new Nikwax DWR treatment.
Recco heads into 2024 with 36 Recco SAR Helicopter Detectors placed globally
The Recco network will continue to expand in the new year as the brand partners with more SAR organizations
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal