Partnership expands to 12 resorts in North America, adding Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
Introduced in the late 80s, Costa’s iconic aviator frame with removable side shields is back, and enhanced with modern tech features
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Meet the new member of your support crew, made for athletes who are tired of suffering through overly-sweet electrolyte drinks
Scarpa embarks on third year of athlete mentorship initiative
Scarpa athlete program, working with Mountain Hardwear, pairs athletes from BIPOC, LGBTQ, Adaptive communities with mentors.
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
See in a new light with 580 Gold, bringing enhanced vibrancy and unmatched style to every adventure
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]
Outdoor Research unveils new material and DWR technology tied to sustainability push for Fall 2024
In 2024, OR transitions consumer production away from the intentional use of PFAS, and is global launch partner for new Nikwax DWR treatment.
Recco heads into 2024 with 36 Recco SAR Helicopter Detectors placed globally
The Recco network will continue to expand in the new year as the brand partners with more SAR organizations
The Conservation Alliance announces its 2023 Confluence Grantees
The Confluence Program intentionally supports organizations led by historically under-represented communities working to protect natural places.
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard
San Francisco (Nov. 28, 2023) – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking […]
Jogology Running Socks Debuts at The Running Event 2023
The new sock brand focuses on building the running community and supporting speciality run retailers
Vimazi to introduce more pace-tuned running shoes at The Running Event 2023
After launching at TRE last year, Vimazi continues to make strides in the run industry with new trail shoes and walking shoes
Recco launches new rescue reflector
Helly Hansen Odin Everdown Hooded Jacket is the first to debut new Recco reflector design, helping more people be searchable in the outdoors
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Re-formulated hydration powder will replace Active Hydration and packs more flavor, and electrolytes, with faster absorption than water alone
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