New partnership celebrates a shared commitment to exploring and preserving our oceans for future generations
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
Astral Launches Performance Hemp Apparel Collection
Made from a majority of hemp, the new performance apparel line leads the industry away from petroleum-based fabrics
Mammut welcomes Cail Soria to its family of athletes, strengthening its legacy in climbing
Cail joins the ranks of iconic climbers such as Steph Davis and Katie Lambert, among other elite mountain athletes
SIA Reports Key Data in Participation and Enthusiast Insights for 2023/24 Ski Season
Park City, UT (May 30, 2024) — Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality […]
OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
Barrett recognized by the National Sporting Goods Association for his significant contributions to the sporting goods footwear industry through development of open-cell PU foam
Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
Watermelon-Lime flavor created with legendary ultrarunner, Courtney Dauwalter, joins Tailwind suite of flagship flavors
EFoiling pioneers Lift Foils launches inflatable Blowfish accessory for foil boards
The new add-on will ease the learning curve for beginners and add utility for seasoned riders.
The Conservation Alliance Applauds Expansion of San Gabriel and Berryessa Snow Mountain National Monuments
May 2, 2024 – The Conservation Alliance (TCA) celebrates today the Biden Administration’s announcement of the expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only safeguard and preserve the natural […]
More Than Sunglasses, Costas are the Badge of the Explorer
New brand campaign from Costa Sunglasses inspires its global community to ‘See What’s Out There’
Outdoor Research releases limited-edition CarryOut Duffel collaboration
The drop is part of Pettit’s External Vacancy (EVAC) project.
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
The partnership between two legacy organizations elevates training, safety, and technology on the slopes
Astral Introduces World’s First Freestyle-Inspired High-Float PFD
The all-new Indus raises the bar of safety and performance in extreme river conditions
New Scarpa Moraine light hiking shoes make wearers searchable in backcountry
The Moraine family is the first in the light-hiking category to incorporate Recco technology, making hikers more easily found in an emergency.
Costa Sunglasses Completes Pro Series with the Launch of Whitetip Pro
The Whitetip Pro launch celebrates the legacy Whitetip’s 10th anniversary, offering a new dynamic fit for all watermen and women
Recco begins strategic partnership with Alpine Club of Canada
This year, all of ACC’s volunteer hut ambassadors will all be searchable with Recco reflectors, and ACC will host Recco education sessions across the country.
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