Los Angeles, CA, March 31, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and supplies in urban areas […]
Agency: Outside PR & Marketing
Thousand Selects OutsidePR As Agency Of Record
Los Angeles, CA, March 30, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with a focus on the […]
Cotopaxi Announces #OneUtah Campaign
In response to COVID-19 – Utah leaders pledge $5M to assist the local community and those impacted.
Tracksmith Debuts Spring Collection
Inspired by the amateur spirit from East to West
French Sporting Goods Brand Builds USA Presence
With focus on community, omnichannel experience, Decathlon’s sales up 9 percent in 2019
Red Bull Homerun Combines Après Party With Costumed Downhill
Iconic season-ending celebrations at Crystal Mountain, WA and Aspen, CO return April 11, 2020
Tracksmith Supports 138 Amateur Runners For The U.S. Olympic Marathon Trials
Atlanta, GA, February 26, 2020 – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of their OTQ […]
First Of Its Kind, Red Bull Raid Levels Up And Returns To Squaw Valley In 2020
Human powered ski and splitboard event combines speed and form in uphill battle
Mammut Lays A Basis On The Way To Net Zero
The Swiss company evaluates its CO2 footprint and communicates results transparent
BUFF Bolsters Cold Weather Collections In Fall 2020 Line
New product offerings feature technical and eco-friendly enhancements for outdoor adventure.
Powdr And Mammut Announce New Apparel, Equipment And Marketing Partnership
Mammut to outfit more than 8,000 Powdr employees as the official uniform and technical safety equipment supplier
Mountain Hardwear Partners With OutsidePR
Iconic mountain brand joins forces for publicity outreach.
Mammut Awarded Two Finalist Positions In Outdoor Retailer Innovation Awards
The premium outdoors brand named as a double finalist for ORWM20.
Our Only Future
Decathlon commits to step up and set climate targets in line with a new level of climate ambition.
CamelBak Launches Sustainably-Crafted Pivot Bottle
The leading hydration brand expands its sustainability-focused Pivot Collection, announces bluesign System partnership.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal