Los Angeles, CA, March 31, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and supplies in urban areas hardest hit by the global pandemic.
Called to action by the global fight against COVID-19, Thousand quickly designed and implemented Courier Care as an extension of their values-led mission to keep cyclists safe and empower community connection. The Courier Care program will offer one of the brand’s signature Heritage Helmets to any US-based bike courier or bike delivery personnel that contacts the brand through the program.
“We are so thankful to be able to support our cycling community at the frontlines of the COVID-19 crisis in any way,” said CEO and founder Gloria Hwang. “As many of us are responsibly choosing to social distance and quarantine, bike couriers are tirelessly working to provide essential services in cities where the delivery demand for goods is overwhelming. We want to do our part in ensuring the safety of these individuals across the country.”
The Courier Care program will continue through the COVID-19 crisis while supplies last, and any bike courier or bike delivery personnel can access the program by sending an inquiry via e-mail to firstname.lastname@example.org.
About Thousand: Thousand was founded in 2015 after a close friend of CEO and founder Gloria Hwang’s passed away from a bicycle accident. The mission behind the sustainable and vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety and compliment style. Initiated as a Kickstarter campaign, Thousand raised enough for initial helmet molds in one week. The Los Angeles-based brand has since established itself as the top choice for modern urban cyclists. A Public Benefit Corporation, Thousand concentrates on social impact with sustainability as it’s driving force. Beyond saving people, Thousand also saves the planet.