Los Angeles, CA, March 30, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with a focus on the brand’s mission rooted in sustainability and safety.
“Our pursuit at Thousand is to outfit cyclists in safe, sustainably-crafted helmets so that our community feels confident anywhere their daily routine or new adventures take them”, says Thousand founder and CEO Gloria Hwang. “OutsidePR’s diverse brand portfolio ranging from consumer lifestyle to outdoor will allow us to spread the Thousand story far and wide as we look toward another year of growth coinciding with innovative product launches.”
Thousand is a woman-led brand founded on a simple concept: make safety seamless. After Thousand’s founder, Gloria Hwang, lost a friend to a fatal bike accident, she set out to create a helmet that people would want to wear. With vintage, moto-inspired aesthetics and modern detailing, convenient and thoughtful features, and multiple safety certifications, Thousand offers a lifestyle accessory that aims to help save lives, by trying to convert non-helmet wearers to helmet wearers.
Thousand’s mission-driven and human-centered approach is reflected in the brand’s evergreen efforts to promote active and community-focused living and make quality products driven by sustainability. Thousand is a long-standing brand partner with 1% for the Planet and also partners with Climate Neutral, an independent non-profit organization working to accelerate the transition to a low-carbon world. As a Public Benefit Corporation, Thousand also continues to disrupt the industry status quo by crafting new avenues and partnerships that fulfill long-term sustainability goals and promote diversity and inclusion.
“Thousand presents a unique and captivating opportunity to tell the story of a brand that is doing good for our global community,” says OutsidePR President Gordon Wright. “A Thousand helmet can save a life while saving the planet. We live and share Thousand’s passion for sustainably-minded adventure and we are eager to reach new Thousand fans through our strategic partnership.”
About Thousand: Thousand was founded in 2015 after a close friend of CEO and founder Gloria Hwang’s passed away from a bicycle accident. The mission behind the sustainable and vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety and compliment style. Initiated as a Kickstarter campaign, Thousand raised enough for initial helmet molds in one week. The Los Angeles-based brand has since established itself as the top choice for modern urban cyclists. A Public Benefit Corporation, Thousand concentrates on social impact with sustainability as it’s driving force. Beyond saving people, Thousand also saves the planet. For more information about Thousand, please visit explorethousand.com/
About OutsidePR: OutsidePR, located in Sausalito, California, is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit outsidepr.com/.
Massimo Alpian, PR Director