Los Angeles, CA, June 23, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels. “Thousand’s namesake and mission are rooted in providing […]
Agency: Outside PR & Marketing
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
Bringing wellness, connection, conversation and outdoor pursuits to the digital space
Machines For Freedom Partners With OutsidePR As Agency Of Record
Sausalito, CA, June. 8, 2020 – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus on the brand’s community, storytelling […]
Title Nine Redefines Versatility With Round Trip Collection
Sustainable product assortment offers 40 outfits from four separate pieces
Cotopaxi Produces Essential PPE Masks
Cotopaxi creates repurposed materials masks, donates one-for-one to COVID-19 relief
Run The Perfect Mile In Support Of Frontline Workers
100% of proceeds from virtual run donated to COVID-19 Solidarity Response Fund
Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief
BCorp Cotopaxi’s Adventure Experience returns for longest day, June 20
CamelBak Introduces New Horizon Drinkware Collection
Petaluma, CA, May 12, 2020 – CamelBak®, the award-winning leader in personal hydration products known for hydrating outdoor enthusiasts and athletes for over 30 years, proudly announces the launch of the Horizon Collection™, a new line of reusable and sustainable drinkware. The new Horizon Collection expands CamelBak’s commitment to providing innovative products so that fans can […]
Mountain Hardwear Welcomes Denne Sports Sales Agency
Richmond, CA, May 7, 2020 – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce another key addition to their regional sales representation, Denne Sport Sales in the Upper Midwest. This is the third sales agency the brand has brought on since the beginning of the year, […]
Documenting The Anthropocene
Icebreaker x Justin Brice Guariglia
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
Experts from the outdoor and cycling industries to discuss impact of coronavirus, the changing landscape of activities and business, and what’s ahead
Thousand Launches 110% Campaign To Achieve Climate Positivity
Additional 10% of carbon offsets will go to environmental projects determined by fan votes
Thousand Launches Climate Collection Benefitting 1% For The Planet
Los Angeles, CA, April 16, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct colors, inspired by the elements of our planet. 1% for the Planet, an international organization that connects individuals and […]
Cotopaxi Launches 72-hour Questival Quaranteam
Popular Adventure Experience Enters Virtual Space, Open To All Ages, April 23
Mountain Hardwear Expands Sales Team; Welcomes Two New Agencies
Richmond, CA, April 6, 2020 – Mountain Hardwear is proud to announce they are welcoming two new sales agencies, Caraway & Co and Eventum Sales, as brand partners. This expansion will serve to bolster Mountain Hardwear’s diverse and knowledgeable field teams, particularly in the outdoor and ski specialty retail channels. “For the last two years we […]