Industry veteran takes charge of Southwest United States region
Agency: Meteorite PR
At Meteorite PR, we believe in the outdoors and the gear used to pursue experiences. We pride ourselves on being product and lifestyle experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor and action-sport media for more than two decades.
Snowsports Industries America Engages Winter Outdoor Industry In Conversation On Inclusion And Diversity
Park City, UT, July 14, 2020 – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]
In My Eyes – A Motivational Video Series Through The Eyes Of Brand Founders
By 686 Founder, SIA Board Member and USC Professor, Michael Akira West
Rab To Serve As Presenting Sponsor For Banff Centre Mountain Film And Book Festival
Celebrated event switches to virtual/on-line programming
Oberalp Group Adds Two New North American Sales Reps
Anderson, Sandberg Oversee Sales For Dynafit, Pomoca and Salewa
Teton Gravity Research (TGR) Unveils Trailer For New Film Accomplice
Director Jeremy Grant takes the helm for TGR’s latest mountain biking film
Salewa’s Mountain Trainer Lite Mid GTX Grabs Elevation Outdoors Award
Celebrated trekking boot honored with Peak Gear Award for 2020
Rab Mythic Ultra 180 Sleeping Bag Grabs Award From Elevation Outdoors
Revolutionary bag honored with Peak Gear Award For 2020
Sweet Protection Celebrates 20 Years Of Locking Horns With Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway.
Virtual Convention: Oberalp Presents Its Innovations Live – On An International, Interactive Stage
Oberalp Group presents its brand highlights for Summer 2021 in a live, international digital presentation with simultaneous translation Clients will have direct access to brand and product experts Oberalp Convention open to end consumers for the first time Focus theme: Tomorrow’s Mountain Sports Pillars Release of Oberalp Sustainability Report 2019 Bolzano, May 7, […]
The Outdoor Business Climate Partnership Joins 330 Businesses Calling For Climate Action
Park City, UT, Boulder, CO, Lakewood, CO, May 13, 2020 – Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress […]
Samsara Mountain Training Partners With Meteorite PR
Revolutionary strength program aims to transform fitness industry
Salewa Mountain Trainer Lite Mid GTX Grabs Gear Of The Year Award
Outside praises men’s Alpine Trekking Boot with exclusive honor
Evolv Embraces Stay At Home Order With Digital Retail Program
California company offers safe, secure connections for retailers amid pandemic
Sweet Protection Announces Athlete Partnership With Malou Peterson
Trysil, Norway, April 2020 – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from the ski town […]
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