Carlsbad, CA – November 6, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the official Fair Trade certification of their long-time factory partner, Colltex, a subsidiary of Eclat Textile Co. This is another step toward a dynamic change in the apparel industry that began […]
Agency: JAM Collective
About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net
About Sea to Summit
Sea to Summit is an award-winning global brand that equips and inspires outdoor enthusiasts with innovative, lightweight adventure gear. Founded in Perth, Western Australia in 1991, the brand has grown into a global leader in the outdoor industry, known for its meticulously engineered products across sleep, carry, travel, and camp kitchen categories. www.seatosummit.com
Snow Peak USA Celebrates 20 Years By Unveiling Plans For New Portland Flagship Location
Portland, OR, November 4, 2019 – In 20 years, Snow Peak USA has gone from a modest distributorship in a residential garage in Portland, OR in 1999 to a 30-member team, with retail locations on both coasts and ambitious growth plans for the next two decades. What remains constant is the Yamai family legacy and […]
Smartwool Elevates Commitment To Sustainability
Robin Hall takes on newly created role of director of sustainability.
Osprey Kamber 42/Kresta 40 Named Backpack Magazine Editors’ Choice Gold Award Winner
Osprey’s Kamber 42/Kresta 40, designed for backcountry ski/snowboard mountaineering and hut trips, received Backpacker Magazine Editors’ Choice Gold Award

Forsake Opens Boston Pop-up Store
Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, is excited to debut a pop-up retail location in Boston’s Newbury Street neighborhood. “We’re thrilled to establish a physical presence in Boston, the city Forsake has called home since our launch in 2013,” said Jack Knoll, marketing director at […]
Smartwool’s Socktober Campaign Returns In Support Of Advocacy Partners
Smartwool is supporting its advocacy partners throughout the month of October by donating $5, up from $1 last year, for every pair of socks sold on smartwool.com.
BioLite Announces Launch Of Climate Neutral Certified
Energy innovator Co-Founds a new non-profit to help companies achieve a net-zero carbon footprint.
Forsake Joins Climate Neutral
New non-profit helps companies achieve a net-zero carbon footprint.
Prana’s Life Changing Rooms Pop-Up In Denver Lets You Try A One-Of-A-Kind Experience On For Size
Step inside a changing room and change your perspective.
Sustainable, Swedish, Performance Brand Houdini Names JAM Collective As Agency Of Record
Stockholm, Sweden, September 10, 2019—Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini believes sustainability is at the core of operating a responsible business,” said Julie Atherton, Founder of JAM Collective. “The brand inspires people […]

BioLite And Mercy Corps Launch Emergency Energy Fund
Partnership raises funds for rapid response to communities recovering from disaster.

Prana Offers $100K To Quit Your Day Job And Chase Your Dream
Prana, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program, prAna is seeking one courageous person who is willing to quit their day job to pursue their passion. To entice them to take the leap, […]

Eastern Sierra Conservation Corps Awarded 2019 The North Face Explore Fund Grant
Eastern Sierra Conservation Corps will help remove barriers to getting outside through LGBTQ+ Inclusive Program.









