Following the Re:connect Here, the Now Brings Increased Comfort and Stability to the Re:connect Collection
Agency: JAM Collective
About JAM Collective
JAM Collective is a boutique public relations and communications agency based in San Francisco, California. Since 2000, JAM Collective has partnered with leading brands to deliver strategic planning, media outreach, social media management, and event execution. With an emphasis on building authentic connections, JAM Collective has become a trusted name in the industry, representing some of the most respected names in outdoor, lifestyle, and sustainability markets.

Dometic Launches Front Runner Roof Racks Designed for the Rivian R1T and R1S
Los Angeles (March 7, 2024) – The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design and adventurous spirit of the Rivian R1T and R1S. Engineered with the same commitment to quality and durability that Front Runner […]
Manitobah Debuts “Rooted” Brand Campaign
Campaign highlights collaboration with Indigenous Artist Mikailah Thompson and explores the roots that bind us.

Mystery Ranch Announces Partnership with Vallfirest
Industry leaders unite to increase availability of wildland fire management solutions in the EU

Dometic Launches Front Runner Grenadier Roof Rack Kits
Los Angeles (January 31, 2024) – Dometic launches new Grenadier-specific aluminum Slimline II Roof Rack Kits. The popular and proven Front Runner Dometic Slimline II Roof Rack is modular, lightweight, strong, and versatile. It’s the original overland roof rack and can be combined with over 55 rack accessories to customize INEOS Grenadier experiences. Dometic announces […]
Mystery Ranch Releases Spring 2024 Pack Lineup
New packs offer a wide array of options for every adventure

Dometic Launches Front Runner Toyota Sequoia Roof Rack Kits and Accessories
Los Angeles, Calif. – Nov. 30 2023 – Front Runner Dometic is known for its leading innovation and off-road tough overlanding and camping equipment. Dometic is proud to announce the release of the following three all-new Toyota Sequoia Roof Rack Kits: Slimline II, Slimsport and the Lightbar Ready Slimsport. Front Runner Dometic’s proven roof rack […]

Exped USA Adds World-Renowned Climber Beth Rodden to Ambassador Roster
Tacoma, Wash. – November 6, 2023 Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female ascents around the world. “Beth’s […]
Mystery Ranch and Carryology Team Up to Launch The Unicorn 2.0
The two-fold launch includes two versions of the Unicorn 2.0
Snow Peak USA Launches Global Loyalty Program
The brand seeks to grow a thriving retail ecosystem, while driving customer engagement and satisfaction.

Glerups Celebrates 30 Years of Craftsmanship
Glerups celebrates 30th anniversary with Project Zero Waste Initiative

Prana Launches Responsible Packaging Movement To Inspire And Create Industry-Wide Change
Carlsbad, CA – August 13, 2020 – prAna, creator of the Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today the Responsible Packaging Movement (RPM), a program to inspire and create industry-wide change. Since 2010, prAna has taken a grassroots approach to reduce plastic and excess waste in its packaging. Now, […]
Prana Reaches Sustainability Milestone For Spring 2021 With 100 Percent Fair Trade Certified Factory Swimwear Collection
Carlsbad, CA, August 4, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, is proud to announce its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade Certified Factory for Spring 2021. prAna’s partnership with Fair Trade goes back a decade. In 2011, prAna was the […]
Rescheduled: JAM Sessions To Feature A Discussion On Representation In The Outdoor Industry With Black-Owned Retailer Slim Pickins Outfitters
San Francisco, CA, July 30, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. Due to technical difficulties, this Session has been rescheduled to next week when JAM Sessions will present: An Outdoor Original: the Black-Owned Gear Shop; […]
Prana Introduces ReZion, Its Most Advanced, Sustainable Adventure Fabric For Spring 2021
Carlsbad, CA – July 27, 2020 – prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor fashion, is pleased to introduce ReZion, its most advanced, sustainable fabric to date. Two years in the making, the Spring 2021 ReZion collection represents an evolution of the brand’s bestselling Stretch Zion. The all new […]