On Monday, team riders and several staffers for Adio Footwear were let go by the brand, Marketing Director Travis Howell told ESPN.com. In December 2009, K2 Sports reached an agreement to license the Adio skate brand to Anthony L&S Footwear Group (AL&S).
The tea consisted of pro skateboarders Chris Troy, Joey Brezinski, Jordan Hoffart, Ronnie Creager and ams Anthony Shultz, Moose, Nick Tucker, Elliot Sloan and Aldrin Garcia.
AL&S produces footwear for several major clothing brands including Levi's and Polo. Team Manager and Marketing Director for the brand, Howell told ESPN that Adio would likely keep making shoes and selling them through discount channels.
“But no more team. No more marketing. No more office in California,” he told ESPN. “I feel really bad for the team. For many of those guys, Adio was their main income.”
