Alterra Mountain Co. hired Ron Cohen, president and COO of Mammoth Mountain and June Mountain, and Rob Perlman, president and COO of Steamboat, to the newly created roles of executive vice president, regional operations.
Cohen and Perlman will provide strategic oversight of a portfolio of resorts to deliver on Alterra’s brand promise to its stakeholders while “optimizing communication within their respective regions and across the company and identifying and mentoring leaders in the Mountain Division.”
Cohen and Perlman will continue reporting to Mark Brownlie, chief operating officer.
“Ron and Rob have been two of the most proven and capable ski area operators in the industry for decades. We’ve been fortunate to have them lead two of our premier destinations, and this new structure will give the rest of the company an opportunity to learn from their experience,” said Brownlie.
Cohen was named chief administrative officer and general counsel for Mammoth Mountain and June Mountain in 2010, becoming president and COO of Palisades Tahoe in 2018. In 2021, Cohen returned to Mammoth and in June as president and COO. Cohen brings “a strong business acumen, combined with a uniquely deep understanding of the industry, particularly in resorts operating in the Sierra,” said Alterra. Cohen serves on the board of directors of the National Ski Areas Association and has served as chair of NSAA’s Public Lands Committee since 2018.
Before Steamboat, Perlman gained experience through leadership positions at Winter Park, Vail, Beaver Creek Resort, and Mammoth Mountain. He became president and CEO of Colorado Ski Country USA, the trade association representing Colorado’s $4.8 billion ski industry. Perlman serves on the boards of the National Ski Areas Association, Colorado Ski Country USA, Yampa Valley Community Foundation, the Yampa River Fund, Steamboat Springs Chamber, and Yampa Valley Bank.
Alterra is searching for presidents of both Steamboat and Mammoth Mountain. Until then, Cohen and Perlman will continue to have leadership roles at their resorts but have appointed interim leaders to assist with day-to-day operations.
Eric Clark, chief operating officer of Resort Services at Mammoth Mountain and June Mountain, will take on the interim duties. Dave Hunter, vice president of resort operations, will assume interim responsibilities at Steamboat.
Photo courtesy Mammoth Mountain