In the midst of the Camp Fire tragedy in California that affected employees of Klean Kanteen and many others, the outdoor industry rallied to support those in need. A GoFundMe campaign has raised more than $160,000 to date. On Giving Tuesday, an additional $110,000 was raised for fire victims from the sale of a limited-edition Klean Kanteen “Butte Strong” bottle.
Month: December 2018
Muscle Up Marketing Partners With ABC Financial
Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced its partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry.
DeAndre Ayton Partners With Shamrock Farms
Shamrock Farms, the maker of the line of Rockin’ Protein beverages, announced that professional basketball player, DeAndre Ayton joined the company as an ambassador.
Minn Kota, Humminbird And Talon Become Premier Sponsors Of B.A.S.S.
Johnson Outdoors has expanded its sponsorship of B.A.S.S. events, including the Bassmaster Classic and Bassmaster Elite Series.
Diamond Brand Gear Bestowed 2018 WNC Best Brand Honor
Diamond Brand Gear, the maker of domestic outdoor gear since 1881, was recently named the 2018 WNC Best Brand for a Business Started Before 2010 by the Small Business Center at Blue Ridge Community College in Henderson County.
Snapper Rock Appoints DeAnna Lamphere President
Snapper Rock, the lifestyle swimwear brand, announced that DeAnna Lamphere has joined the company as president.
Gander Outdoors Store Closes In Paducah, KY
A Gander Outdoors location has closed in Paducah in Kentucky. By all indications, the store is the second Gander Outdoors location to close since Camping World began re-opening former Gander Mountain locations late last year under the updated name.
Badger Sportswear Investigating Report Chinese Detainees Are Making Products
Shipments from a factory located at an internment camp in China’s Xinjiang region went to Badger Sportswear, based in Statesville, NC, according to a report from the Associated Press. On Sunday, John Anton, CEO Founder Sport Group, the parent of Badger Sportswear, told the AP that the company is investigating the shipments and will source product from other locations in the meantime.
Accell Group To Explore Sale Of U.S. Business
In an update on its recently sharpened ‘Lead Global, Win Local’-strategy, Accell Group said it determined that the U.S. business is a non-core asset and management will explore a sale of the unit. Accell’s cycling brands sold in the U.S. include Raleigh, Diamondback and Redline.
Sweden Selected To Host 2021 Special Olympics World Winter Games
Sweden has been granted the opportunity to host Special Olympics’ flagship sporting event, the World Winter Games in 2021.
Thule Group Acquires Rooftop Tent Maker Tepui Outdoors
Thule Group has announced the acquisition of rooftop tent maker Tepui Outdoors Inc. for $9.5 million. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused on an active lifestyle.
Vineyard Vines Launches NFL In-Store Pop-Up At Grand Central Terminal
Vineyard Vines, the lifestyle brand known for its smiling pink whale logo, announced the debut of a pop-up in-store activation at Vineyard Vines Grand Central. The Unlock Your NFL Fan Style experience is in partnership with the National Football League (NFL), and will celebrate the Vineyard Vines’ idea that Every Game Day Should Feel This […]
Shoe Carnival Announces New $50 Million Share Repurchase Program
Shoe Carnival Inc. announced that its board of directors authorized a new share repurchase program for up to $50 million of its outstanding common stock, effective January 1, 2019. In addition, its Board of Directors approved the payment of a quarterly cash dividend of $0.08 per share to be paid on January 28, 2019, to […]
Asics Launches Activation To Support Syrian Refugee Children Through Sport And Play
Asics has launched an expanded activation in their partnership with the charity Right To Play to help change the lives of refugee children in Lebanon. Every $10 donation made to Right To Play supports a child’s play for 10 weeks.
GSM Acquires Crossfire Elite
GSM Outdoors LLC, a multi-brand manufacturer of specialized hunting and shooting products, has acquired Crossfire Elite LLC, manufacturer of branded nylon holsters. Terms were not disclosed.
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