PrimaLoft Inc. launched its consumer marketing campaign for its new line of proprietary Performance Down Blends, which become available at outdoor specialty shops for the first time this fall…
Year: 2014
Fleet Feet Appoints Director of Marketing
Fleet Feet, Inc. hired Ellen Donahue to the newly created role of director of marketing. Reporting directly to Fleet Feet President and CEO Jeff Phillips, Donahue, formerly at Nathan Sports, will work with the executive team to develop marketing campaigns
Dick’s SG Sets Grand Opening Celebrations for Columbus, MS and Stockton, CA
Dick's Sporting Goods set grand opening festivities for stores to open in Columbus, MS and Stockton, CA. Both officially open on Sept. 19. Eric Moulds and Vida Blue will make appearances…
Adidas Skateboarding Signs Miles Silvas
Adidas Skateboarding signed Miles Silvas as one of its endorsers.
POC Snags Eurobike Award for New Road Bike Helmet
POC, which launched its first helmets for road biking this spring, said its Cerebel aero road helmet won a coveted Eurobike Award at the Eurobike tradeshow held in Friedrichshafen, Germany…
Telluride Venture Accelerator Opens Application Process for 2015 Awards
The Telluride Venture Accelerator (TVA), which targets targets entrepreneurs with innovative high growth businesses in the outdoor recreation, tourism, natural products, health, energy, water, and education sector, has begun accepting applications for its
RYU Hires Market Maker
Respect Your Universe, Inc., a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, retained Questrade, Inc. to provide market-making services for its stock, which is traded on the TSX Venture Exc
RYU Hires Market Maker
Respect Your Universe, Inc., a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, retained Questrade, Inc. to provide market-making services for its stock, which is traded on the TSX Venture Exc
Rallye to Buyout Remainder of Groupe Go Sport
Rallye has informed French retailer Groupe GO Sport that it intends to buy the remainer of the retailer's shares it does not already owned in what European financial markets refer to as a “squeeze out”…
47 Brand Establishes Exclusive Partnerships with Four Major Colleges
College Vault, which has rights to images and logos unearthed from college archives, is collaborating with '47 Brand to develop the ’47 Archive Collection for Texas A&M University, the University of Tennessee, the University of Texas and the Un
Adidas Outdoor Adds Texas Rock Climber to Team Roster
Adidas Outdoor has added rock climber Claire Buhrfeind, 16, to its team of athletes. Buhrfeind is a six-time Junior National Champion in sport, speed and bouldering combined and last month took first place at the 2014 Clif Bar Psicobloc Masters Series in
Lowrance Signs Partnership with Fishing Holdings LLC
Lowrance, a manufacturer of fishing electronics since 1957, announced its renewed exclusive standard fit partnership with Fishing Holdings, LLC…
Reynolds Cycling Hires National Sales Manager
Reynolds Cycling, manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology, has hired Lori Barrett as U.S. national sales manager…
Golub Capital Provides Term Loans to Support R.G. Barry Acquisition
Golub Capital announced it acted as Administrative Agent and Joint Lead Arranger in providing an $85 million first lien term loan and $20 million second lien term loan to support the acquisition of R.G. Barry Corporation by Mill Road Capital. Golub Capita
Nine West Footwear Group Undergoes Organizational Restructuring
Sycamore Partners announced that the Nine West Footwear Group, an operating division of Nine West Holdings, has been reorganized into four separate businesses, each with its own leadership team. The newly organized businesses are: Nine West (which include
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