Lowrance, a manufacturer of fishing electronics since 1957, announced its renewed exclusive standard fit partnership with Fishing Holdings, LLC.
The relationship agreement, signed for an additional three years, spans across all Fishing Holdings brands including Ranger Boats, Triton Boats and Stratos Boats. Offering aluminum and fiberglass bass, saltwater and multi-species fishing boats, these brands represent a significant percentage of the fishing boat market. Lowrance’s navigation and fishfinding systems are available as standard equipment on all models.
Lowrance will also co-sponsor events in conjunction with Fishing Holdings including FLW Outdoors, the Texas Team Trail, Cabela’s National Walleye Tour, and Owner’s Tournaments.
“Owners of our boats are a special breed,” said Randy Hopper, president, Fishing Holdings. “They take their time on the water very seriously, and we take delivering the best boats with the best accessories just as seriously. Over the years weve found that our relationship with Lowrance gives that to our customers and we are excited about our future collaboration.”
“Ranger, Triton and Stratos boats are well known for performance, both in tournaments and in purely recreational fishing,” said Leif Ottosson, CEO and president, Lowrance. “Our Lowrance HDS and Elite series fishfinders and navigation systems give these anglers the features they need to make their time on the water as productive and enjoyable as possible.”