Craghoppers, the U.K.-based outdoor apparel company, has joined Grassroots Outdoor Alliance as a vendor partner…
Year: 2014
Lancaster Archery Appoints Director of Marketing
Lancaster Archery Supply (LAS) has appointed Debra MacDonald as director of marketing.
Adidas Announces Movember Partnership
Adidas has become an official partner of The Movember Foundation. The global organization is committed to generating funds and raising awareness for prostate cancer, testicular cancer and mental health…
Columbia’s Third Quarter Growth Nearly As Balanced as It Is Robust
Columbia Sportswear Company reported net sales grew 29 percent to a record $152.2 million in the third quarter with nearly equal contributions from existing and new businesses. Organic sales growth, led by Columbia and Sorel footwear, generated $73.3 mill
Garmin Affirms Full-Year Margin Forecast Despite Lower Q3 Operating Margins
Garmin Ltd. reported operating margins declined at its fast growing Fitness and Outdoor segments as it cranked up spending on advertising and research to stay ahead of the game in the fast growing, but increasingly crowded wearables market…
Crocs Turnaround Stalls in China
Crocs’ restructuring efforts started to show some pay offs in the Americas and Europe. Unfortunately, its business in China worsened. Operating earnings tumbled 93.8 percent in the third quarter to $1.1 million after $17.4 million in restructuring a
Vista Outdoor Inc. Spin-Off in Doubt Following Virginia Rocket Explosion
The spectacular failure of an unmanned space rocket in Virginia Oct. 28 could kill Alliant Teksystems Inc.'s plans to spin off its Outdoor Sports segment, which includes Bushnell and a host of firearms and ammunition brands…
Shimano Results Indicate US Bike Sales Rebounded Strongly in Third Quarter
Sales at Shimano's Bicycle Components segment grew by 33.2 percent during the third quarter, indicating U.S. bike dealers recovered many of the sales lost in the second quarter, when cold and wet winter weather lingered longer than usual across much
Asics Opens NYC Flagship Location
Asics opened a flagship location in New York City on 42nd Street between Broadway and Sixth Avenue. The store features a floor-to-ceiling glass exterior on the front of the building and an old New York City Subway car from 1961 inside…
Saucony Launches Whoa Marketing Campaign
Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner
HandG Marketing Partners with Eagle Imports, Inc.
H&G Marketing will now cover the TALO region of US supporting Bersa, Metro Arms, Comanche and the new Grand Power brand of handguns, all imported by Eagle Imports, Inc…
New RSM Joins Crimson Trace
Crimson Trade, a manufacturer and supplier of laser sighting systems and tactical lights for firearms, has selected Dustin Gimmy as the regional sales manager (RSM) for the Midwest States of Missouri, Illinois, Nebraska and Kansas…
Outtech Named to Represent AirForce Airguns
AirForce Airguns, manufacturer of a production pre-charged pneumatic airgun, announces a strategic partnership with Outtech, Inc. to enhance domestic sales and marketing at all levels…
Evolv Names Market Manager
Evolv, which makes climbing and outdoor footwear, has hired Kelsey Reddoch as its marketing manager…
GoPro Shatters Q3 Expectations With HERO4 Launch
GoPro Inc. blew through Wall Street expectations Thursday when it reported revenue grew 45.7 percent to $280.0 million in the third quarter ended Sept. 30 thanks to the highly successful launch of its new HERO4 wearable cameras…
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