Craghoppers, the U.K.-based outdoor apparel company, has joined Grassroots Outdoor Alliance as a vendor partner.

“Were really excited about becoming a vendor partner with the Grassroots Outdoor Alliance, said Craghoppers North America CEO Lindsey Hayes. GOA is a driving force in outdoor specialty and a consistent advocate for sustainable business practices and outdoor ethics, and were looking forward to a long, fruitful relationship.

Created more than 40 years ago in the United Kingdom Craghoppers is part of the family-owned Regatta Group with 20,000 stores in 30 countries.

Grassroots provides purchasing, networking and other services to 52 independently owned outdoor specialty retailers operating more than 100 stores across the country.