Hydrapak said it has doubled the size of its headquarters in Oakland, CA in anticipation a new deal with REI will boost demand for its SoftFlask, reservoir, and insulated bottle products…
Year: 2014
Backcountry Experience Returns for 2014 SIA Snow Show
The Backcountry Experience exhibit will return to the 2014 SIA Snow Show (Jan. 30 – Feb. 2) for a third year with safety seminars, expert appearances, panel discussions and more than 50 brands.
OIA Launches Go Outside Retail Innovation Contest
Outdoor Industry Association (OIA) launched a contest on to learn how its members are applying insights from its Outdoor Retail of the Future research, conducted in partnership with IDEO…
Tectron to Showcase Rebranding Efforts at OR Show
Tectron, the shoe care brand acquired by Implus in Summer 2013, will unveil a newly redesigned product line and package at the Outdoor Retailer Winter Market Expo, January 22-25 in Salt Lake City…
Yeti Coolers Joins Grassroots Buying Group
Yeti Coolers has joined Grassroots Outdoor Alliance (Grassroots) as a vendor partner…
Puma Unveils evoPOWER Boot at Barcelona Event
Puma kicked off its 2014 Nature of Believing campaign, with the launch of the new evoPOWER football boot at a live event in Barcelona last Friday…
European Outdoor Group Releases 2012 Sales Estimates
The European outdoor industry’s annual sales at retail exceeded €10 billion in 2012, according to the latest edition of The State of the Trade report released by the European Outdoor Group (EOG). At a wholesale level, sell-in figures provided
Macy’s Herald Square to Open World’s Largest NFL Shop
Macy’s Herald Square in New York City is celebrating the arrival of Super Bowl week with a line-up of in-store special events and outdoor entertainment. The program includes the grand opening of the World’s Largest NFL Shop, a concert and fire
REI, Gore and Zappos Earn Work Place Accolades
REI, W. L. Gore & Associates and Zappos.com all again landed on Fortune's “100 Best Companies to Work For” list.
Zappos for 2014…
Freewaters, Cascade Design Partner on Water Education
Freewaters, makers of casual shoes and sandals, has partnered with Therm-a-Rest and Cascade Designs to provide hands-on, real-world lessons on water science and purification for high school students in Ventura County, CA starting this spring…
RECALL: 144 Mammut RescYou Devices
Mammut Sports Group Inc. has recalled 144 units of its RescYou crevasse rescue device because the small toothed cam blocking the pull-cord may not lock securely causing reduced efficiency and possibly delaying a rescue…
Under Armour Signs American Ballet Theatre Soloist Misty Copeland
Under Armour announced the addition of American Ballet Theatre soloist Misty Copeland to its talent roster. As part of the multi-year partnership, Copeland will be featured in Under Armour’s largest marketing campaign to-date for its women’s b
2014 SHOT Show Attendance Breaks Attendance Record
Attendance figures for the Shooting, Hunting and Outdoor Trade Show (SHOT) Show eclipsed last year’s total by the second day of the show and finished at more than 67,000, an increase of 5,000…
Knife Owners’ Protection Act Introduced in U.S. Senate
Senators Mike Enzi (R-WY) and Mike Lee (R-UT) have introduced a complimentary Senate version of Knife Rights’ Knife Owners’ Protection Act, S.1955 (KOPA)…
Nuvinci Beefs up European Sales and Marketing
Fallbrook Technologies, Inc. has added a sales manager in Northern Germany and marketing manager for all of Europe to support growing demand for its Nuvinci 360 transmission and Harmony shifting technologies…
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