Fallbrook Technologies, Inc. has added a sales manager in Northern Germany and marketing manager for all of Europe to support growing demand for its Nuvinci 360 transmission and Harmony shifting technologies.
More than 60 European bicycle brands already use Nuvinci components.
Ralf Brendemühl has filled the sales manager position in Northern Germany, while Daniel Bley was named marketing manager, Europe.
Brendemühl has significant experience in the cycling industry. Most recently, he served as sales representative for Bico Zweirad Marketing GmbH and previously worked with Rose, Specialized, and Bergamont.
“I have closely followed the development of NuVinci technology during my past business activities,” noted Brendemühl. “Now I’m looking forward to further supporting and establishing the position of NuVinci products in the market.”
Brendemühl lives near Hamburg, Germany, and this will facilitate his servicing of OEM partners and dealers in Northern Germany.
Bley is also an industry veteran. He previously worked for more than seven years with the German bicycle brand Canyon, where he started Canyon’s marketing department and headed up their global marketing efforts.
“I am delighted to be working within the industry that I know so well, and especially pleased to be working with Fallbrook because of its innovations in the area of consumer experience,” said Bley. Bley will be responsible for managing marketing programs in Europe. Bley will operate from his hometown of Bonn, Germany.
“Adding two experienced industry professionals is our response to the growing demand for NuVinci technology-the N360 bicycle drivetrain and the Harmony automatic electronic shifting system,” stated David Hancock, an executive vice president with Fallbrook’s Bicycle Division. “Consumers and OEMs throughout the European bicycling community are making it clear that the smooth shifting and comfort of the NuVinci technology are trends that will continue to grow in popularity. By Transforming Gears into Spheres, NuVinci technology is poised to change the future of shifting.”
Fallbrook also announced it had promoted Lennart van Houwelingen from sales manager of the Netherlands to sales manager of Benelux. An additional sales position, located in Southern Germany, will be announced in the near future.
Van Houwelingen has worked for Fallbrook for three years. With more than 10 years in the bicycle industry, van Houwelingen previously worked for AGU B.V., and for a bicycle retailer in Breda. In his new role, he will now be able to add additional sales reach for Fallbrook in the Benelux region.
Fallbrook’s NuVinci continuously variable planetary (CVP) technology improves the performance and efficiency of machines that use a transmission, including bicycles, electric vehicles, automobiles, off-highway vehicles, stationary equipment, wind turbines, and others. The NuVinci technology uses a set of rotating balls between the input and output components of a transmission. Tilting the balls changes their contact diameters and varies the speed ratio. The company claims that the NuVinci technology is less complex, scales and packages more easily, costs less to manufacture, and facilitates achieving optimum performance better than other current transmission technologies.
The N360 continuously variable bicycle drivetrain and the Harmony automatic electronic shifting system utilizing the N360 were Fallbrook’s first commercially available products. Since their introduction, Fallbrook’s cycling products have become a standard component on more than 60 major bicycle brands throughout Europe. Outside of cycling, the NuVinci technology offers companies the flexibility to design and produce next-generation products that are better-tailored to their unique business, market, and competitive requirements.
Fallbrook is based in Cedar Park, Texas.