Yoga-streaming company Gaia announced that Kiersten Medvedich, company president, has been promoted to CEO. She continues to report to Gaia Founder and Executive Chairman Jirka Rysavy.
“Kiersten’s vast experience in television production and business operations has been vital to our mission, and I am proud that she will serve as our first female CEO,” said Rysavy. “Gaia is joining a global trend as women are redefining leadership positions all over the world, and considering 70 percent of our audience is female, it is perfectly aligned for Kiersten to lead Gaia into the future.”
Medvedich joined Gaia in 2016 as senior director of content and steadily advanced to president in 2023. Before Gaia, she spent 15 years at Sony Pictures Television, where she oversaw the production of Emmy-nominated programming.
“I am honored to be appointed CEO at a time when Gaia’s mission is resonating with larger audiences, evidenced by Cambridge Dictionary naming ‘Manifest’ the word of the year in 2024,” said Medvedich. “Our Founder Jirka Rysavy’s vision to cultivate a global conscious community was way ahead of its time and as more people are focused on health, wellness and spirituality than ever before, Gaia is uniquely positioned for exponential growth.”
The member-supported video streaming service reports having over 10,000 titles, including hundreds devoted to yoga and meditation classes. Approximately 75 percent of viewership comes from content produced or owned by Gaia.
Images courtesy Gaia
