VF Corporation announced several new appointments within its rapidly growing Outdoor coalition. VF’s Outdoor coalition includes The North Face, Vans, JanSport, Eastpak, Kipling and Napapijri brands.
New appointments within VF’s JanSport division consist of the following:
Mike Corvino, 44, has been promoted to President of JanSport. Corvino most recently served as vice president, sales and merchandising for VF Imagewear, where he was responsible for sales and merchandising activities for all of Imagewear’s Nashville, Tennessee-based businesses. Prior to this role, he held the position of Vice President/General Manager, VF Solutions, also based in Nashville. Reporting to Mike Egeck, President, VF Outdoor – Americas, Corvino will be based in San Leandro, California, which will become the new headquarters for the JanSport business in 2005.
Todd Yates, 40, has assumed responsibility of Vice President of Research, Design & Development and Marketing for JanSport, reporting to Corvino. Most recently, Yates was Vice President, Marketing and Business Development for The North Face.
Paula Kosmatka, 50, has been promoted to Design Director, JanSport Apparel and Equipment, reporting to Yates. Her most recent role was as Merchandising and Design Directors for The North Face New Business Development.
The Company also announced the following new roles in its Vans division:
Bill Bettencourt, 41, has been appointed Vice President, Footwear and Equipment. For the past six years Bill has been the co-owner and President of Arena North America, the exclusive distributor for Arena swimwear in the U.S. Prior to joining Arena he spent nine years with Reebok International, serving in several executive footwear and marketing positions in Asia and the U.S., most recently as Vice President, Global Marketing and including start ups in both Taiwan and China. He will report to Steve Murray, President of Vans.
Terri Miller, 48, has been promoted to Vice President, Apparel. For the past year she has served as Senior Director of Vans Retail Merchandise and Planning. She will also report to Steve Murray.
Michael Schulam, 38, has been promoted to Category Director, Snow and Outerwear Apparel, Vans, reporting to Miller. Most recently he served in a transition role as Product Director for the Napapijri acquisition. Prior to this he was Product Director for The North Face sportswear division.
Deborah Dyson, 39, joins Vans apparel division as Director of Development and Quality Assurance after spending more than two years with VF’s Imagewear division.
VF also announced that Mike Boyle, 44, has joined VF Outdoor as Vice President/General Manager Napapijri Americas. Over the last 20 years Boyle has served in a number of key sales and merchandising roles at Merona Sports, Boston Traders, The Timberland Company and Columbia Sportswear. Most recently he served as Vice President of Sales for the U.S. launch of Victorinox/Swiss Army Apparel. He will report to Mike Egeck.