Ashworth, Inc. announced that it has again been ranked by the prestigious Darrell Survey as the number one brand in shirt usage among golf consumers. This is the ninth consecutive year that the Company has received the number one ranking.
The prestigious Darrell Consumer survey is conducted annually, and this year ranked Ashworth with a 12.48% market share, the largest shirt usage among golfers. The next highest-ranked brands had 8.22% and 6.9% in market share, respectively.
“Our ninth consecutive number one ranking in this prestigious annual survey is very gratifying,” commented Randall L. Herrel, Chairman and Chief Executive Officer of Ashworth, Inc. “We believe our continued leadership in market share is a testament to our brand strength and our ability to provide our consumers with sportswear that has style, function, innovation and performance for on- and off-course wear. In this year’s survey, we are again at or near the top in every age bracket, from 20 and under to over 50. The Ashworth EZ-Tech(TM) shirt, I believe, is the best shirt on the market today with its innovative and technical fabric and design. We are now launching EZ-Tech woven shirts and pants.”